As the owner of a retail or wholesale company, you know that it is not always easy to get the recognition which your brand needs. However, if you look around in this industry, you will notice that most of the popular brands use attention grabbing logos to make a statement about their quality products. Whether it is the fashion and apparel stores, jewelry shops or wine and spirit retailers, they all will have logos which are then used on printed tags, stationery, packaging boxes and other such marketing materials. This is why it is important that you too learn about the things that make the symbol of your retail store stand out.
The symbol of your retail or wholesale store is one of the features which will give your logo a unique and distinctive aspect. Even though most companies use images of shopping bags and women figures on their insignia, you can always ask an expert designer to give a creative touch by adding something new. One of the best ideas is to incorporate something of the products that you deal with and sell. For instance, if you sell wedding gowns, you can have a symbol of a woman wearing a white dress with a long veil. Likewise, you can create a refreshing brand image by including a symbol that communicates your store’s tagline and connect it with your brand so people know it belongs to your store the instant they see it.
The next feature which your designer will need to work on is the colors which he is going to include. Because the retail and wholesale industry is extremely large, you will find shops and stores with color tones that complement their particular niche. The best way to decide on the colors is to look at your individual category (apparel, jewelry, wine and spirit, supplier etc.) and pick out the ones which are used the most. If you want an exclusive logo, you can also try different shades or mix and match. However, bear in mind not to use more than two to three colors or the logo will lose its effect when printed in black and white.
If you don't want to use an image and would rather highlight your company's name, you can also use sensible fonts in the logo. Explore the different fonts of the Serif and Sans Serif family and pick out one which translates into your store’s values. We have designed many unique logos for our clients, using the above techniques, browse through them and get an idea of what would look best for your company.