Business logo, start-up dental office with young dentist - Smiles By Rosie

Smiles By Rosie

No

This is my first (and probably only) dental practice. I'm a new, young, female dentist, and at least at the beginning, it will just be me, a hygienist, an assistant, and front desk. It's relatively rare to start your own office right out of residency, so I want to open with the right look.

My slogan is "The nonjudgemental dental office" and my ads will read, "No judgement. No lectures. We're just glad you're here."

I will be marketing towards people with dental phobia and general anxiety. I will be marketing to those who have had negative dental experiences, people who feel self-conscious about their mouths, and those who need a lot of work. This will NOT be an aesthetics-only practice where I do veneers for white-collar patients. I am a general dentist, so I'll be offering all procedures, and treat from birth onward. My patients will be a mix of blue- and white-collar, working professionals, and children and special needs adults.

My office will be brightly lit, welcoming, friendly, and very honest. I'm not a "retail dentist" - no new patient special, discounts, or anything to cheapify my image. Just real medicine, real dentistry, and I will actually listen to and educate my patients. Not drill, fill, and bill them.

I personally am a laid-back, blood-and-guts loving science nerd. This will NOT be a stuffy white coat office reeking of professionalism.

Medical