ChoiceDirect Logo

ChoiceDirect

Contest Holder mdietz ?

Last Logged in : 4597days22hrs ago

Concepts Submitted

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: ChoiceDirect Logo

Industry: Financial Services Logo

Contest Launched: Sep 08, 2011

Selected: 1 winning design from 58 concepts

Winning Design by: djormani

Close Date: Sep 19, 2011

Concept #3

Awarded as a winner

#58

#57

#56

#55

#54

#53

#52

#51

#50

#49

#48

#47

#46

#45

#44

#43

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#41

#40

#39

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#33

#32

Creative Brief

Project name

ChoiceDirect Logo

Design Text

ChoiceDirect

Tagline

Include this tagline in my logo.

Describe who/what this design is about

We are Choice Financial, a leading-edge community bank based in North Dakota. The logo we need designed is for our ChoiceDirect microsite used exclusively by financial advisors and their clients. ChoiceDirect is primarily an electronic channel for delivering our financial services and providing a complete online application process via the Internet.

Our primary audience to date is about 300 financial advisors and their clients through a company based in Minneapolis that we have partnered with. They provide a full range of financial services, but partner with us for our deposit/cash accounts (money market savings, CDs, HSAs). We are not able to cross-sell other products to their clients, so this microsite needs to be branded separately and stand alone from our Choice Financial website. Therefore, we want the logo to have a similar look and feel to our Choice Financial logo, but need it to be branded differently to distinguish ChoiceDirect as the "online-only" channel for this specific group.

Industry type

Financial Services

What kind of design are you looking for?

Abstract Mark

Web 2.0

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Clean/Simple
Corporate
Industry Oriented
High Tech
Abstract

What colors would you like?

Our Pantone colors are 201 (red) and 2955 (blue)

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

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Discussion

Comments

September 16, 2011 3:46 PM
mdietz
Project Holder

#1, #3 and #5 are closest to what we are looking for so far. Maybe #1 with blue and a horizontal orientation would be a good option. We like the look of #5, but the line for the D could be longer to distinguish it from looking like a sideways G. Our audience is slightly older, so making it look techy, but still professional and appealing to a more mature audience is important. Thank you for all your entries so far!

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 3	$ 200

ChoiceDirect Logo

Concept #3

Creative Brief

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