Dahlia a Florist

Dahlia a Florist

fresh flowers artfully arranged

No

We are a florist that specializes in custom, artistic arrangements. I chose Dahlia as the name of the business because it isn't widely known as a flower (so people don't think that's all we sell), and it has a floral sound to it. Please google "Dahlia" to see all of the gorgeous dahlias and colors they come in.
The Dahlia Style Components that set us apart:
1. REAL flowers and REAL artists (silks aren't are game, even massed produced flowers like grocery store flowers are dead to me, and not Dahlia) We love dahlias, ranunculas, callas, hydrangeas, garden roses - anything with a lot of petals or an unusual look.
2. Part of a community - the North Main Historic District and the arts community
3. Our name: "Dahlia" is singular for a reason. Singular. Strong. Feminine. If it was called Dahlia's, that is more "ballet pirouettes", where as Dahlia is "jazz hands!":
4. European as in French-style & Swedish style design, (NOT English garden) We LOVE negative space. Our current logo font is from the Evian bottle.
5. The Dahlia Diamond : every arrangement (since we can’t sign our floral artwork) gets a touch of Bling! which is: A crystal bead woven on a blade of grass: nature coupled with dressy. (Again, I think the natural wood mixed with black and white) I LOVE the idea of a touch of silver added.
Our store is black and white stripe and checkered, but with wood floors. The colors come in from the flowers.
I would like to keep the shape of the logo round because I will turn it into my storefront sign which is a hand carved round sign that will hang from a metal sculpture a local artist is creating for me.
Dahlia is not uptight and stuffy, but we are not hippy, either. I think simple elegance. Not overdone, and not too whimsical.
Thoughts on colors probably not to use:
Green: overused by local florists in my area
Pale Turquoise/ blue: used by another florist in my area
Periwinkle or purples: too hippy
Pink: too preppy or whimsical
I like the idea of shades of corals, going into light pinks, hot pinks and yellows & oranges- where it looks more like a watercolor. (Again, anything that conveys more artist - feel, the better). Please visit our website: www.dahliaonline.com for inspiration. And, our flickr page: www.flickr.com/dahliaonline . I've been in business for 12 years. I love the idea of having something we can pull from the logo to use on shirts, stickers, letterpressed cards, etc. Such as the logo at www.ovmlove.com
Remember we are about the 4 seasons, so the logo has to go through all seasons, and not look to springy, etc.

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