EXPEDITE PROJECT: F.A.I.R. Logo

F.A.I.R.

Contest Holder ben321 ?

Last Logged in : 4154days20hrs ago

Concepts Submitted

Prize Money

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: EXPEDITE PROJECT: F.A.I.R. Logo

Industry: Information Logo

Contest Launched: Apr 02, 2012

Selected: 1 winning design from 85 concepts

Winning Design by: bazinga

Close Date: Apr 11, 2012

Concept #85

Awarded as a winner

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Creative Brief

Project name

EXPEDITE PROJECT: F.A.I.R. Logo

Design Text

F.A.I.R.

Tagline

Freedom, Accountability, Independence, Responsibility

Include this tagline in my logo.

Yes

Describe who/what this design is about

The F.A.I.R. program has been designed to help individuals who owe more on their property than what it is currently worth and who may be experiencing financial hardship. The program is available through a help desk with licensed F.A.I.R. counselors who are experts at budgeting. Our mission is to help good people in bad debt take the first step towards a better way of life.

The F.A.I.R. logo should be simple and informative. We need to indicate what F.A.I.R. stands for in the logo so when people look at it they will know exactly what the letters mean. The separation of the letters with a period should remain so viewers will understand that it is both an acronym and a word. The words “Freedom, Accountability, Independence, Responsibility” should be showcased in the logo design.

inspiration website:
http://www.makinghomeaffordable.gov/pages/default.aspx

www.apple.com for simplicity inspiration

www.mint.com for the use of the color orange

Industry type

Information

What kind of design are you looking for?

Logo Type

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Unique/Creative
Clean/Simple
Modern
Local/Neighborhood

What colors would you like?

The primary colors should be yellow or orange, and the background color should be a medium grey. we like the orange color used on this website: www.mint.com

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

The logo design should try to incorporate a home either in the way the letters are designed or with an illustration.

please look to this logo for inspiration on how to incorporate a "home" into the design. you can either use a symbol or try and work the letters into a "home" design:

http://www.makinghomeaffordable.gov/pages/default.aspx

the words "Freedom, Accountability, Independence, Responsibility" should be placed similar to how a tagline is placed in a logo.