EXPEDITE PROJECT: F.A.I.R. Logo
F.A.I.R.
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Contest Holder
ben321
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Last Logged in : 4154days20hrs ago |
Concepts Submitted
85 |
Prize Money
200
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Winner(s) | A Logo, Monogram, or Icon |
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Creative Brief
EXPEDITE PROJECT: F.A.I.R. Logo
F.A.I.R.
Freedom, Accountability, Independence, Responsibility
Yes
The F.A.I.R. program has been designed to help individuals who owe more on their property than what it is currently worth and who may be experiencing financial hardship. The program is available through a help desk with licensed F.A.I.R. counselors who are experts at budgeting. Our mission is to help good people in bad debt take the first step towards a better way of life.
The F.A.I.R. logo should be simple and informative. We need to indicate what F.A.I.R. stands for in the logo so when people look at it they will know exactly what the letters mean. The separation of the letters with a period should remain so viewers will understand that it is both an acronym and a word. The words “Freedom, Accountability, Independence, Responsibility” should be showcased in the logo design.
inspiration website:
http://www.makinghomeaffordable.gov/pages/default.aspx
www.apple.com for simplicity inspiration
www.mint.com for the use of the color orange
Information
Logo Type
Abstract Mark
Unique/Creative
Clean/Simple
Modern
Local/Neighborhood
The primary colors should be yellow or orange, and the background color should be a medium grey. we like the orange color used on this website: www.mint.com
2
The logo design should try to incorporate a home either in the way the letters are designed or with an illustration.
please look to this logo for inspiration on how to incorporate a "home" into the design. you can either use a symbol or try and work the letters into a "home" design:
http://www.makinghomeaffordable.gov/pages/default.aspx
the words "Freedom, Accountability, Independence, Responsibility" should be placed similar to how a tagline is placed in a logo.
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