SALES / SUPPORT : +1-877-525-5646   |   Login


IdeaMerge

MOTORVANA

Contest Holder ideamerge ?

Last Logged in : 4680days3hrs ago

Concepts Submitted

259

Guaranteed Prize
750
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
tick_gray

Live Project

tick_gray

Deciding

tick_blue

Project Finalized


Project: IdeaMerge
Industry: Travel Logo
Contest Launched: Jan 09, 2012
Selected: 1 winning design from 259 concepts
Winning Design by: donarkz
Close Date: Jan 26, 2012


IdeaMerge - Travel


Awarded as a winner
Project Report    

Sort by:


#101


Creative Brief


IdeaMerge

MOTORVANA

Free your travel.

Yes

We are a booking agency for: motorhome rentals worldwide; car rentals worldwide; and for tax-free car leases for visitors to Europe. We've been in business since 1996, using the name IdeaMerge and the website www.ideamerge.com. However, we are in process of rebranding ourselves MOTORVANA, and we will use www.motorvana.com. We have totally redesigned our website and will go into production with the new design sometime this year. Here is the image representing the homepage of that redesigned site: http://www.ideamerge.com/001_Home.jpg. (The "IDEAMERGE" name and the associated tagline and the logo on that image are merely temporary space fillers indicative of where the MOTORVANA logo, name and tagline will go.) The grey+green+black+white color palette is consistent throughout that new design.

Travel

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Character
Character

Web 2.0
Web 2.0


Clean/Simple
Modern
Abstract
Geometric

Colors which work well with the limited, grey/green color palette of our new website design. (See link to homepage image, above.)

not sure

No swooshes, please. We think they are overused.
If you don't want to include the tagline "Free your travel" in or in close connection with our logo, that's OK with us. ... Note the "nirvana" connotation of our new name. See http://en.wikipedia.org/wiki/Nirvana. You might be able to play with the (Sanskrit) dash over the "a" and/or the dot under the "n", but we don't want to be too heavy handed in pointing out the nirvana connotation; we think it's self-evident enough. And we don't want to be "hippie-dippy". ... Again, please see our new website homepage design: http://www.ideamerge.com/001_Home.jpg. (The "IDEAMERGE" name and the associated tagline and the logo on that image are merely temporary space fillers indicative of where the MOTORVANA logo, name and tagline will go.) Thanks.

Related Contests


Your Exclusive Dreams
$199
Prize Money
48
Concepts
Logo for Parakeet Mobile Home Park
$200
Prize Money
144
Concepts
Logo for a stylish Beach Club in a 5*Boutique Hotel
$200
Prize Money
127
Concepts
logo for tourism company
$300
Prize Money
28
Concepts

Discussion


Comments

  • January 10, 2012 11:37 PM
    ideamerge ideamerge
      Project Holder
    Thanks, Lisa!

    Like Icon 0   DislikeIcon 0
  • January 10, 2012 4:04 PM
    NewYorkFX NewYorkFX
     
    You can respond and provide feedback individually by clicking on the designers name under the design and it should bring up all of their entries, then you can rate and comment to them personally. We do like feedback because it keeps us motivated and keeps us in tune with what you are exactly looking for..... I know all of us are very glad that the designs are veiled. Thank you. Lisa

    Like Icon 0   DislikeIcon 0
  • January 10, 2012 2:09 PM
    ideamerge ideamerge
      Project Holder
    This is our first time using a design contest. We now realize that because the project is a veiled project we should not make precise references to design drafts and should not share designer's concepts with other designers. We apologize for doing so. Our minds remain wide open to all concepts.

    Like Icon 0   DislikeIcon 0
  • January 10, 2012 12:55 PM
    ideamerge ideamerge
      Project Holder
    P.S. We do actually like the duality of what we might call the "steering wheel" in draft 6. That duality at once suggests our car-motorhome duality and movement in general (a la the famous Duchamp painting "Nude Descending a Staircase, No. 2; http://en.wikipedia.org/wiki/Nude_Descending_a_Staircase,_No._2). ... As we mentioned in our project description, we think threeness serves better than twoness to symbolize the multiplicity-in-unity, the dynamism-at-peace, which we are trying to connote. However, it might be that the relative simplicity of twoness might trump threeness in the context of the designs that emerge in this contest. We'll see. Adding a third "steering wheel" will be an interesting project. And if you wish to take it further per the Duchamp reference, please give that a try.

    Like Icon 0   DislikeIcon 0
  • January 10, 2012 12:46 PM
    ideamerge ideamerge
      Project Holder
    Eventually we might sell motorbike rentals, but currently we do not. Currently we are only selling: motorhome rentals (for travel in Europe, Canada, USA, Australia, New Zealand and eventually many more regions); car rentals worldwide; and French short-term car leases for visitors to Europe. Our clientele is worldwide. We eliminated one design because it showed a motorcycle. Draft 12 shows a house. We can understand why, but we think a house icon suggests that we rent houses and flats, which we do not. Drafts 8 and 9 use the "OTO" of "MOTORVANA" to construct an inconic car. However, my first impression of the elevated "T" was that it was an iconic tree. Also, we don't want to suggest cars at the expense of motorhomes. Most of our revenue actually comes from motorhome rentals. (By the way, we keep using all capitals to spell Motorvana. We are open to small caps. For some reason we seem to like the boldness and power of the all caps, but we also like the understatedness of small caps. You decide.) Some sort of blend of drafts 4, 5, 6, 7 are what we envision. We prefer a more modern font than used in draft 4. We appreciate the effectiveness and generality of the imagery used in draft 4, but we think it needs to be more abstract. We think there is a possibility to blend drafts 4 and 6 in this respect, replacing the too general swooshes of draft 6 with an abstract steering wheel, and adding some stylized, abstracted mountains/trees/sun, maybe the glint of the sun off the steering wheel or windshield or mountains. There might even be a single, stylized thumb of the driver, i.e. holding the wheel in a very relaxed fashion, at the lower right of the icon. It's quite a challenge, we know, to connote the dynamism and adventure of worldwide car/motorhome travel and the nirvana-like peace of (international) travel that proceeds extremely smoothly and painlessly from the booking process through to the return of the vehicle. We're still in the very early stages of the contest and we very much welcome and are open to all conceptions.

    Like Icon 0   DislikeIcon 0
  • January 10, 2012 1:51 AM
    DBCPU DBCPU
     
    Waiting for your feedback...

    Like Icon 0   DislikeIcon 0