What to Look for in Travel & Tourism Logos
When you want to make sure that your travel and tourism company makes a positive impact on your customers, you must focus on your brand design, or in other words logo. Though you may not consider this an important branding tool, a logo is what will make your company get noticed so people can trust that you will provide them with the travel experience that they need. It doesn’t matter if you are an outdoor activity club, amusement park, or a travel service providing tourism to customers for all ages because without the professional brand logo to take your message forward, you will never be able to make it in the competitive market.
The symbols used in the logos of outdoor activity clubs depend on the sort of services which are being offered. For example, if the club focuses on hunting, the logo or brand identity will have images of animals like bulls and deer but if the logo belongs to an entertainment or amusement park company, it will showcase water, rides, trampolines and other such fun things. On the contrary, travel services will mostly have beaches and tree symbols which calm the viewer’s senses and make them want to visit the place for a peaceful break.
The colors used in the travel and tourism category will vary greatly. Because amusement parks want to attract and invite children or teenagers, they will almost always have bright and vibrant colors that denote excitement and fun. On the other hand, travel brand logos will use different shades according to the message they want to convey. Therefore, when you are asking your designer to create a logo, ask them to pick a color with much care and consideration.
Finally, if you wish, you can also use fonts to highlight the name of your company so customers may recognize and remember it long after their travel experience. A look through our travel and tourism sample logos designed for our clients will inspire and offer you ideas on how to get your brand design created for your company.