SALES / SUPPORT : +1-877-525-5646   |  


KörperGlück (fyi English translation: Body Happiness)

KörperGlück

Contest Holder koerperglueck ?

Last Logged in : 4889days27mins ago

Concepts Submitted

234

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
tick_gray

Live Project

tick_gray

Deciding

tick_blue

Project Finalized


Project: KörperGlück (fyi English translat ...
Industry: Sports Logo
Contest Launched: Nov 16, 2010
Selected: 1 winning design from 234 concepts
Winning Design by: kugajevska
Close Date: Nov 23, 2010


KörperGlück (fyi English translation: Body Happiness) - Sports


Awarded as a winner
Project Report    

Sort by:


#125

#120

#119

#118

#85

#123

#113

#112

#111

#81

#40

#124

#121

#117

#93

#92


Creative Brief


KörperGlück (fyi English translation: Body Happiness)

KörperGlück

Mein Training. Meine Zeit. (fyi English translation: My Training. My Time.)

Yes

Körperglück is a women-only training concept based on a full body circuit workout (including both cardio and strength elements) in just 30 minutes for 2-3x per week. Training is performed in a personal, individual environment. Objective is to support woman to be active & healthy, feel comfortable in their body, get trained and lose weight.
Additionally, there will be a weight management plan as part of the overall concept.

The business will be based in Germany.

The US equivalent is Curves (www.curves.com) – however, Körperglück is based on a more modern circuit concept, integrating power plates.

The training will predominantly aim at woman aged 35-55 that have never been in a regular gym before.

Sports

Logo Type
Logo Type

Abstract Mark
Abstract Mark


Clean/Simple
Modern
Industry Oriented
Fun
Feminine
Youthful

- Warm and female, yet powerful colors e.g. orange, purplish, yellow (no pink) - Color should carry positive energy, warmth, fun, be frolic, strength and activity, self-confidence - Important that logo can also be well placed on white underground - preferably “Körper” in one color,”Glück” in another

2

- Not too similar to direct German competitor "Mrs. Sporty" (www.mrssporty.de)

- Font should express the following: feminine, warm, individualism, personal atmosphere, fresh, powerful, simplicity, effectiveness
- Font should be soft, round, modern and dynmaic – not too skinny or hard – similar to “Amienne” or “Pristina” in Word.

Related Contests


Professional Athlete Logo
$200
Prize Money
153
Concepts
Spartan Karate Logo
$199
Prize Money
54
Concepts
Vivint
$300
Prize Money
95
Concepts
Gladiadores F.C. soccer logo
$200
Prize Money
49
Concepts

Discussion


Comments

  • November 24, 2010 2:56 AM
    koerperglueck koerperglueck
      Project Holder
    Thanks so much to all guys and ladies who worked with me over the past 7 days - it was truly an amazing experience and I wish I could select more than one logo - will be a tough tough decision which is also in the hands of our potential customers. I will come back to you, also individually within the coming days with some feedback and the decision. Until then, all of you a good second half of the week and all the best!!!! Steffi

    Like Icon 0   DislikeIcon 0
  • November 23, 2010 5:00 PM
    lild3vil27 lild3vil27
     
    Glad i can help :)

    Like Icon 0   DislikeIcon 0
  • November 23, 2010 11:49 AM
    koerperglueck koerperglueck
      Project Holder
    Dear all, I look forward to the latest round of drafts and again say thanks for so much dedication to detail and creativity!

    Like Icon 0   DislikeIcon 0
  • November 23, 2010 3:38 AM
    koerperglueck koerperglueck
      Project Holder
    Dear Designers, the last 10 hours of the projects - I am already very happy to see so many great drafts and I hope my feedback so far was helpful. If you have any questions, additional creative ideas and thoughts - please do let me know!!! Thanks already so much for your dedicated and hard work! Steffi

    Like Icon 0   DislikeIcon 0
  • November 22, 2010 5:55 AM
    koerperglueck koerperglueck
      Project Holder
    Dear Designers I am amazed everyday I sign in to see your creative and hard work - thanks so much already! With the last 32 hours of the project having started, I am looking forward to more version. In case of any questions, please contact me and I aim to respond very soon!

    Like Icon 0   DislikeIcon 0
  • November 21, 2010 11:50 AM
    koerperglueck koerperglueck
      Project Holder
    One more thought - we are using vibration plates - any idea for a logo-symbol including that? THANKS FOR SO MANY GREAT DRAFTS SO FAR! Steffi

    Like Icon 0   DislikeIcon 0
  • November 20, 2010 3:37 PM
    koerperglueck koerperglueck
      Project Holder
    Another thought to you creative people: what if the TAGLINE is in different font, so it appears as if one of the woman had "signed" it? Condition however, that it is still easy to read, but maybe a bit less "straight" than usual typofont. Thanks for thinking and maybe trying out - Steffi

    Like Icon 0   DislikeIcon 0
  • November 20, 2010 8:28 AM
    koerperglueck koerperglueck
      Project Holder
    One more general comment: anyone having an idea to incorporate the "female symbol"? (circle with the cross underneath)?

    Like Icon 0   DislikeIcon 0
  • November 20, 2010 8:27 AM
    koerperglueck koerperglueck
      Project Holder
    Dear Designers, again - I am really impressed by the variety and creativeness I see in the uploaded drafts. Will give detailed feedback within the coming hours. Some general thoughts going forward: - Like the idea of having a "dynamic" symbol that symbolizes one or more aspects of our concepts: e.g. female, modern, power & energy, time efficiency,circuit, movements training...so if you have som more ideas in that direction, that would be great - In regards to colors, I realize at least one "girlish" color should be there - even though I e.g. like the blue-purplish combinations a lot, we think out target group will consider it too "cold". - Some logos have "Backgrounds" now - like that new idea, would like to see some more Thanks and it's a lot of fun and I really appreciate your hard work! Steffi

    Like Icon 0   DislikeIcon 0
  • November 18, 2010 2:07 PM
    koerperglueck koerperglueck
      Project Holder
    Thanks to all of you for uploading more drafts. In genereal, I like the fact that logos are dynamic, yet female. I am not decided on the color combination yet and it would be great to see some more variations on that. The orange-purple ones do make a lot of sense, however would also like to see some entirely different versions with light, female, yet powerful color(s). My feeling is that pastel-pinkish colors like in #18 and #19 could be somewhat less transparent; maybe also choosing a pinkish color with another color to make it not too "tone-in-tone" e.g.like #7 - would like to see some new combinations if possible re symbol - like those best, that portray "movement" and the fact that it is for women. Looking for some more creative new ideas here. Font should be in between the "skinny and straight" and too "handwritten" Again, very impressed what has been developed so far and looking forward to coming versions. Many thanks Steffi

    Like Icon 0   DislikeIcon 0
  • November 17, 2010 11:57 PM
    shirley shirley
     
    thank you for the invitation, I will submit some drafts tomorrow, have a nice day

    Like Icon 0   DislikeIcon 0
  • November 17, 2010 4:00 PM
    koerperglueck koerperglueck
      Project Holder
    Re #6 - like the very feminine colors and font type, any additional"positive energy" twist that could be added without losing simplicity? re #7 - like it a lot since it is so dynamic - colors good as well, just not sure if a bit too bright, esp. the pink to similar to MrsSporty? Any alternative draft here maybe? re #8 - like the energy that comes across and also the color; logo a bit too oversized maybe compared to text; like the way the tagline is placed; font nice, but too difficult to read, better in #9 and#10 #9 - like it a lot, symbol very nice, font much better; like that that tagline is written in two colors, goes very nicely --> going forward thoughts here: maybe a font that is still round and feminine, but a bit stronger, trying out some other color combinations (altering the orange and/or trying to different onces without black)and playing around with size of tagline (little bigger?) Hope that helps a bit - still figuring out myself in what direction to go but I must say that these drafts are already very good!

    Like Icon 0   DislikeIcon 0
  • November 17, 2010 3:50 PM
    koerperglueck koerperglueck
      Project Holder
    First of all, I'm so grateful to have so many amazing designers help me with my project! :) Thank you! I am very impressed how quickly you come up with these creative drafts – very much appreciated!

    Like Icon 0   DislikeIcon 0
  • November 17, 2010 12:24 PM
    lolla lolla
     
    Thank you for the invite! I will submit a design very soon.

    Like Icon 0   DislikeIcon 0
  • November 17, 2010 8:04 AM
    koerperglueck koerperglueck
      Project Holder
    I like the idea to have a symbol included as well. However, should have a "meaning" and not be too overloaded (#3 too much). re #4 - good idea- however, as the woman portrayes is a bit too far away from our rather curvy target group and too "ballet-type"

    Like Icon 0   DislikeIcon 0
  • November 17, 2010 7:48 AM
    koerperglueck koerperglueck
      Project Holder
    re #2 - thanks for the first draft! I like the way the name and tagline is set up. Looks stylish and simple. Is it possible to make it a bit more soft and feminine? Also re color, like the yellow (and actually darker pink as in # 1 as well as light pink is also fine, just not the "bright" Mrs. Sporty pink)- wondering whether there is a another color that would match which is a bit "happier" than the grey. Thanks and looking forward to next versions :)

    Like Icon 0   DislikeIcon 0