KörperGlück (fyi English translation: Body Happiness)
KörperGlück
|
Contest Holder
koerperglueck
?
Last Logged in : 5563days8hrs ago |
Concepts Submitted
234 |
Guaranteed Prize
200 |
Winner(s) | A Logo, Monogram, or Icon |
 All design entries can be viewed by other designers.
|
Live Project
Deciding
Project Finalized
Creative Brief
KörperGlück (fyi English translation: Body Happiness)
KörperGlück
Mein Training. Meine Zeit. (fyi English translation: My Training. My Time.)
Yes
Körperglück is a women-only training concept based on a full body circuit workout (including both cardio and strength elements) in just 30 minutes for 2-3x per week. Training is performed in a personal, individual environment. Objective is to support woman to be active & healthy, feel comfortable in their body, get trained and lose weight.
Additionally, there will be a weight management plan as part of the overall concept.
The business will be based in Germany.
The US equivalent is Curves (www.curves.com) – however, Körperglück is based on a more modern circuit concept, integrating power plates.
The training will predominantly aim at woman aged 35-55 that have never been in a regular gym before.
Sports
Logo Type
Abstract Mark
Clean/Simple
Modern
Industry Oriented
Fun
Feminine
Youthful
- Warm and female, yet powerful colors e.g. orange, purplish, yellow (no pink) - Color should carry positive energy, warmth, fun, be frolic, strength and activity, self-confidence - Important that logo can also be well placed on white underground - preferably “Körper” in one color,”Glück” in another
2
- Not too similar to direct German competitor "Mrs. Sporty" (www.mrssporty.de)
- Font should express the following: feminine, warm, individualism, personal atmosphere, fresh, powerful, simplicity, effectiveness
- Font should be soft, round, modern and dynmaic – not too skinny or hard – similar to “Amienne” or “Pristina” in Word.
Related Contests
