Like: Motivational/inspirational look and feel. uplifting, strong. Outdoor images, kitchen images with couples or 1-3 active women. Clean feeling
Target is women 30-55, images of active couples, health conscious individuals, cooking together, family oriented, nutritious food.
Large image - supported with smaller graphics throughout the page that coincide with copy.
Dislike: Gaudy, "scammish looking" sites, ie. "Acai Berry" "miracle weightloss" with giant arrows and LARGE headlines. we want a softer approach.