Logo for a modern & stylish baby brand
Neo's best
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Contest Holder
Bluenote78
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Last Logged in : 4481days5hrs ago |
Concepts Submitted
180 |
Guaranteed Prize
400 |
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Live Project
Deciding
Project Finalized
Creative Brief
Logo for a modern & stylish baby brand
Neo's best
No
We are a Swiss contemporary baby brand for contemporary parents all over Europe. Our products are safe and stylish.
We produce baby accessories (eg. baby swings, strollers, baby monitors, breast pumps, etc.).
Our target group are modern, stylish, urban parents.
The brand identity must convey trust (without which people don't buy baby stuff) & style (so the target group can emotionally attach to the brand).
We want to have an upmarket look & feel.
Children
Modern
Professional
Turquoise (RGB 68/184/171) OR Emerald (RGB 0/153/177)
not sure
- We want to be the coolest & most stylish baby brand out there!
- The target group is stylish urban parents, NOT their babies
- The logo needs to be highly professional (there will be subsequent orders, e.g. web design etc.).
- Do the magic and be contemporary AND timeless
- For the style think Scandinavian/Nordic design; straight, reduced and beautiful.
- Yes, it’s about babies, but please avoid all clichés. Most baby logos out there just look cheap and amateurish. Think of the parent’s style, not the babies (no rainbow colored typefaces, no baby blue or pink, etc.)
- We are open towards the kind of logo (logo type, symbol, initial, character; all could work if they fulfil the requirements regarding style)
- We need one iconic signature element (such as Apple’s Apple, Nike’s Swoosh, Facebook’s F, etc.) that we can pick up everywhere even without the full name (on products, on the web, in print, etc.). This could be a symbol or character but could also be an abstract element such as a brand-colored dot or line or letter. The goal is that people can easily recognize the brand visually, when seeing one of our products or publications (“Neo’s Best? Aren’t these the products with the X”)
- IF you think that a character symbol can fulfil the requirements regarding style please use an OWL. But it would need to be not a smart-assed academic owl but a very sympathetic one, at the same time without looking baby-cute. We're actually not sure this can look stylish but maybe you can prove us wrong.
- The logo (or the iconic element) must work for web (incl. small use, e.g. app-icon), print & product imprints and packaging.
- A tagline is to be included optionally, i.e. we would like to see versions with tagline in the end of the design process.
- All rights must be included, incl. fonts
- Complete vector files & source files (e.g. indd, incl. fonts) must be included, so we can easily change a potential tagline ourselves afterwards.
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