Logo for a new high end fashion design label

Amiyamara

Contest Holder Amiyamara ?

Last Logged in : 4205days14hrs ago

Concepts Submitted

265

Prize Money
130
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest Expedite Expedite Contest
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Deciding

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Project Finalized


Project: Logo for a new high end fashion d ...
Industry: Apparel Logo
Contest Launched: Nov 11, 2012
Selected: 1 winning design from 265 concepts
Winning Design by: MagmaSolution
Close Date: Nov 23, 2012


Logo for a new high end fashion design label - Apparel

Awarded as a winner
Project Report    

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Creative Brief

Logo for a new high end fashion design label

Amiyamara

Design redefined

Yes

Sophistication, sassy sexy designs
The clothes are handmade and mostly in various silks with hand embroidery and beading. They are high end expensive pieces, very sexy and figure-hugging. There will also be some jewellery and accessories.
Amiyamara is a blending of the words Amiya and Amara. Amiya means pure in Sanskrit
Amara means eternal, everlasting in Sanskrit.
Ami also means friendship in Latin
Ama also mean love in Latin

Apparel

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials

Illustrative
Illustrative

Character
Character


Feminine
Modern
Cutting-edge
Sophisticated
Elaborate
Professional

Peacock colours - teals, turquoise, bluey-pinks, bluey-greens, purples. I like tonal colours - different shades of similar colours. Only a guideline but also open to suggestion. Just no yellows. Am open to new ideas too. It should be elegant, beautiful, eye catching, memorable and different. An alternative way of looking at it is that it should be funky, sexy and cool - whilst still being memorable and eye catching. It should not look tacky.

not sure

I like the idea of a recognisable artistic logo. The one for BIBA clothing works well as it is instantly recognisable and various parts of the design can be used artistically on handbags, in jewellery etc. But my brand name is long so the concept so this may not work.
I also need a catalogue and lookbook brochure.

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