Trust, Branding, Marketing, Consistency, Reliability and Identity.
Modern Cutting-edge Simple Professional
Red, White and Blue possibly but not necessary.
I was thinking maybe A|D brite ( as the main top name) then "Signs and Lighting" underneath. Would like the logo to be maybe in a rectangular box.
My goal is to make "ADbrite" alone known as the company who provides turnkey solution signage and lighting.
I don't want to many colors, legible ( not cursive ).
This is just a thought and definitely open to ideas.