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event marketing logos

What to Look for in a Marketing & Promotion Logo

Public relation and event company logos often use no more than two to three colors in their logo. When you are choosing the colors, be sure to pick out ones according to the theme of your company. Don’t rely on what your competitors are using because though lighter shades may better translate into their mission statement, it won’t work with yours. Likewise, even though brighter shades are not encouraged in the corporate world, you can use them if you organize fund raisers or parties for kids.