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Logo for a Structural Engineering Firm

Lucence Consulting Engineers

Contest Holder warrenklucas ?

Last Logged in : 2990days7hrs ago

Concepts Submitted

641

Guaranteed Prize
350
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo for a Structural Engineering ...
Industry: Engineering Logo
Contest Launched: Oct 28, 2015
Selected: 1 winning design from 641 concepts
Winning Design by: nesgraphix
Close Date: Nov 13, 2015


Logo for a Structural Engineering Firm - Engineering


Awarded as a winner
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Creative Brief


Logo for a Structural Engineering Firm

Lucence Consulting Engineers

Innovation - Safety - Quality

Yes

"Lucence" is a rare noun form of the adjective lucent, meaning glowing or illuminating. This illumination occurs when the light of correct concepts and principle are applied to solve a problem. The illumination of creative thought and ideas. A few suggestions to get things started include representations (simple) of buildings under construction, light bulbs, sun, light, efficiency, simplicity. I will make the contest public so feedback (# stars) is visible to all. I hope this does not impede creativity and result in premature convergence on a concept or a narrow range of concepts. I will likely give "5 stars" to best of several very different concepts to keep the juices flowing.

My feedback system will be the following - 0 stars: try something else; 1 star: some potential; 2 stars: more potential; 3 stars: good start, can be improved with feedback, which I will provide; 4 stars: very appealing, minor feedback to improve; 5 stars: a top candidate among 5 which may change based on the current design pool.

Would be great to include the tagline, but I understand it could clutter an otherwise great design. I suggest including it and providing an alternative without it if you believe it clutters. I any event, the tagline provides additional messages I would like to convey.

Overall, an ideal logo would not too detailed such that it cannot be easily recognized seen from a distance and yet be attractive up close, with the potential for color gradations. This is the second try with a contest for this logo. I am working 1-to-1 with the winning designer for the last contest to refine a design, but I feel like I may have converged too quickly. I am learning more about directing creative efforts, so I will refrain from suggesting a specific starting point more than I have already offered.

Good Luck!

Engineering

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Modern
Cutting-edge
Professional
High Tech

orange, green, red , blue, white, yellow all work, but this is just a start.

not sure

Sans-serif fonts are much preferred. Do not be afraid to mix All Caps, Title caps, and variable size. Mixed fonts are fine, but no more than 2.

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Discussion


Comments

  • October 30, 2015 4:13 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:10 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:09 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:09 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:09 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:08 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:08 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 30, 2015 4:08 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, To provide additional ideas for logos, may I suggest using some structural steel elements and partially constructed, simple steel structures? This is for a structural engineering firm, after all. Do an internet search for "structural steel graphics" and you will find a wealth of ideas! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 28, 2015 6:51 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, I find the font and its size progression very appealing for Design #3. Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 28, 2015 6:44 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, Please be sure to review the Design Brief I provided for the contest. It has important information that will lead to a winning design! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 28, 2015 6:37 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, I very much appreciate the designs that provide "B&W" and "Logo on Black" versions. Please continue this because it will help to have a versatile logo. Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 28, 2015 6:34 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, The "swoosh" is a feature I would like to minimize. It is seen as a fad by some and will likely become quickly out dated. Does not hurt to try it out, but try to make things work with out it! Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 28, 2015 6:32 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, The use of the progressive fonts sizes for "Lucence", "Consulting Engineers", and "Innovation Safety Quality" is very attractive. Definitely a feature to consider as the contest moves ahead. Thank you! Warren

    Like Icon 1   DislikeIcon 0
  • October 28, 2015 6:27 AM
    warrenklucas warrenklucas
      Project Holder
    Designers, The use of LCE in the logo is interesting. I wonder if it might infringe on the use others have made of it. A quick search on Google revealed many companies using LCE in their logos. Not bad to try a few of these, but lets try to move in other directions. "Lucence" is my focus, because that is more meaningful and unique. I would rather have a more interesting and eye-catching graphic than just LCE. Thank you! Warren

    Like Icon 1   DislikeIcon 0