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Selected Logos / Category: Construction & Engineering / Engineering Service
Engineering companies all over the world play a vital role in the progress, development and growth of a country. The highly skilled engineers of these companies come up with new designs, technologies and products to deliver tools of convenience to businesses and homes. Everyday life no doubt becomes easier as a result.
The engineering field itself is very diverse. You've got civil engineering services looking after the construction of buildings and bridges. Mechanical engineering deals with machinery design and manufacturing while chemical engineering has to do with industrial chemical processes. Likewise, electrical engineering companies focus on energy generation, among other things.
Engineering connected to all these fields is growing at a rapid pace not just in developed countries, but in most regions across the globe. Unfortunately, there are still quite a few businesses and services struggling to find a unique brand identity while others are surging ahead in the market. Why is this difference present?
Engineering companies must have a recognizable and fairly unique graphic design; one that does justice to the type of service they provide, while representing the business in a positive and professional light. The inconsistency mentioned earlier is not just due to certain variations in engineering logo quality and design. You must also think about how a company presents itself, and this is where not only design elements but brand identity plays a pivotal role as well.
Let's put it this way: in a detail-oriented industry, your target audience is going to expect the branding to be professional and eye-catching. It could mean the difference between customers choosing a competitor's business over yours. What you can do to maximize your chances of having a prominent presence in the market, is to hire a professional logo designer.
Take a look at some of these logos designed professionally:
What's interesting is that since we're talking about different fields of engineering, the brand identities often revolve around minimalist-style logos and you can expect to see a lot of simple shapes. As a business owner, you may want a highly detailed illustration of your brand graphic which shows your area of specialization. However, this may lead to a lower return on investment.
In the business world, the simplest of engineering designs are the ones that tend to stand out the most. A minimalist design can have a big impact on your corporate identity. Engineering is after all, a field that specializes in making difficult projects easier and more straightforward as well as understandable.
Good engineering graphic art and design portrays reliability, trust and strength. The logo should be able to attract attention as soon as someone looks at it, and it needs to project a sense of balance. What you want is to spark a certain level of curiosity in the minds of your clients.
A great logo has the ability to not only evoke powerful emotions related to strength and reliability but also instill trust and friendliness.
If you're not careful about these aspects, they can bring out negative emotions as well. This is why it's best to hire a graphics designer and let them work their magic.
Appropriate use of color in your brand identity can invoke positive emotions. Color psychology is something that's backed by extensive research, as it plays a major role in how people perceive a business and it can also influence their decision making process.
Whether you're looking for a vibrant and splashy design or a more conservative one, overly flashy colors are best avoided. Basic black and white ones work well but you must be careful because color selection is something that may vary substantially from company to company. Some good examples you can see below.
Images are often referred to as the cynosure of logo designs. As you're well aware, engineering images and designs typically portray a sense of strength, reliability, trust and superiority. The type of image you decide to incorporate in your brand identity depends on the type of engineering field you're in.
For instance, while civil engineering designs typically have buildings or bridges, electrical engineering designs have electrical equipment or light bulbs and a chemical engineering company would have images related to chemistry. Combined with the right color, objects and effects, your logo can be viewed as highly versatile and adaptable and you can then target your niche market effectively. In addition to these crucial factors, you also need to convey your business's personal style and consider things like values, vision and what emotions or feelings you want to inspire in your customers.
Fonts can either enhance or tarnish the visual appeal of a design. Fonts for engineering companies should be incorporated while keeping meaning and precision in mind. Don't be hesitant to use simple or stylish fonts but make sure that they convey the right message to your customers. Here are some examples:
Continuing to enjoy a prominent visual identity in any industry is an honor. So make it easier on yourself and contract a professional logo designer who can thoroughly study your company image, and attract audiences within your niche.