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Logo for Brandywine Crossfit

Brandywine Crossfit

Contest Holder clindquist1 ?

Last Logged in : 4641days6hrs ago

Concepts Submitted

86

Guaranteed Prize
200
Winner(s)

1

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Project Finalized


Project: Logo for Brandywine Crossfit
Industry: Sports Logo
Contest Launched: May 19, 2011
Selected: 1 winning design from 86 concepts
Winning Design by: neonlite
Close Date: May 26, 2011


Logo for Brandywine Crossfit - Sports


Awarded as a winner
Project Report    

Sort by:


#55

#25

#24

#22

#15

#14

#13

#23

#18

#17

#16

#12

#10

#83

#79

#56

#49

#44

#9


Creative Brief


Logo for Brandywine Crossfit

Brandywine Crossfit

Enjoy the Pain

No

I currently have a strength training company called Centered Strength. One of our logos involves the chinese symbol for strength at the center of a circle. Centered Strength will be operating out of a new space called Brandywine Crossfit. This is a gym where people perform workouts including kettlebells, olympic barbells, medicine balls and bodyweight exercises designed by Centered Strength.com, Crossfit.com, and Sealfit.com. Since our demographic will be made up of primarily 30 to 50 year olds ranging from mothers to firemen to police to military personnel, my idea for the Brandywine Crossift logo is a meeting of the old Starbuck's logo and the Centered Strength logo. (Our demographic may include high school and college athletes as well). My thoughts are to have Brandywine (instead of Starbuck's) and Crossfit (instead of Coffee) in the circle and then the Centered Strength logo at the center. For color scheme, I was considering Ranger Green or perhaps camo. But, I could imagine using a variety of color schemes depending on the application (i.e general marketing material including business cards vs female tee shirt vs male tee shirt vs logo on the wall of the gym vs other use).

Sports

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Clean/Simple
Serious

Consider military colors such as Ranger Green or camoflauge.

not sure

Refer to Centered Strength.com, Crossfit.com, and Sealfit.com.

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Discussion


Comments

  • May 31, 2011 12:57 AM
    neonlite neonlite
     
    Thanx Benoit!!:)

    Like Icon 0   DislikeIcon 0
  • May 26, 2011 1:10 PM
    Benoit Benoit
     
    Great job noeonlite !

    Like Icon 0   DislikeIcon 0
  • May 24, 2011 2:16 PM
    clindquist1 clindquist1
      Project Holder
    Draft #25 is the best yet. I like the larger center, the font and the color combination. It's nice the way the markings carry through the entire logo and give a slightly distressed look. Draft #33 is also excellent, but I prefer #25 at the moment for the reasons above.

    Like Icon 0   DislikeIcon 0
  • May 24, 2011 10:19 AM
    clindquist1 clindquist1
      Project Holder
    On draft #14, I like the font used for Brandywine. I wonder how it would look with the same font for Crossfit? Is there a way to lose the target effect (i.e inner circle, ring and then outer ring)? Could it be more like #10? On draft #10, could the crossfit curve down rather than go straight across? On draft #13, is there a way to make it less like a target? (see the comments above). Thank you all. These recent drafts are fantastic.

    Like Icon 0   DislikeIcon 0
  • May 23, 2011 8:21 AM
    clindquist1 clindquist1
      Project Holder
    I cannot see any of the design in draft #2. I would be interested to see draft #8 without the outer ring and with the font all the same size. I would be interested to see drafts 3 through 7 with more center and slightly smaller font. I like #9, but would be interested to see it with a bock symbol of strength rather than the silhouette. Thank you all for your interest.

    Like Icon 0   DislikeIcon 0