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Logo for organizational and leadership development consultant

CLP Successory

Contest Holder jennyzachry ?

Last Logged in : 3447days34mins ago

Concepts Submitted

71

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo for organizational and leade ...
Industry: Consulting Logo
Contest Launched: May 11, 2014
Selected: 1 winning design from 71 concepts
Winning Design by: uniquelogo
Close Date: May 18, 2014


Logo for organizational and leadership development consultant  - Consulting


Awarded as a winner
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#67

#66


Creative Brief


Logo for organizational and leadership development consultant

CLP Successory

What's your success story?

Yes

It is important that the "CLP" is featured in the logo as this is a main part of how our consulting works (it stands for collaboration, leverage, performance). Our main clients are non-profits, educational organizations, small businesses, and individuals. Therefore, its important that the logo looks professional, but not too corporate "stuffy". The tagline is not critical to include in the logo. Preferred colors are shades of purple and gray (no reds, yellows, or oranges please!) When people see the logo, I want them to think about a consultant that is going to help them meet their professional goals (either personal or organization goals). I want them to think this is someone professional, but also easy going and approachable who will be easy to establish a professional relationship with.

Consulting

Initials
Initials

Illustrative
Illustrative


Modern
Retro
Cutting-edge
Traditional
Sophisticated
Simple
Professional

shades of purple and gray are preferred but not required. More importantly, don't want reds, oranges, yellos.

not sure

I don't want to see people. Although my clients are smaller businesses, I don't want anything that looks too childish. I'd like a strong balance between fun and creative while still being very professional.

On the style choices, I know I selected some that contradict each other. However, I'm open to any of those types of styles, which is why I selected them.

Our business is about helping people find success -- however, I don't want any of the cliche images of success like targets, compasses, and ladders. My first choice of style would be the initial style like SUN, LG, etc. -- again focusing on the "CLP" part of the name.

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Discussion


Comments

  • May 12, 2014 7:28 PM
    jennyzachry jennyzachry
      Project Holder
    After seeing several designs, I have decided that I definitely want the tagline, "What's your success story?" included in the designs. This is a slight change from my original creative brief, but I believe its important to my overall company messaging.

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