Logo for Residential Redevelopment company

B Cubed

Contest Holder jrock999 ?

Last Logged in : 4832days21hrs ago

Concepts Submitted

74

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo for Residential Redevelopmen ...
Industry: Real Estate Logo
Contest Launched: Aug 24, 2012
Selected: 1 winning design from 74 concepts
Winning Design by: Sergem
Close Date: Sep 01, 2012


Logo for Residential Redevelopment company - Real Estate

Awarded as a winner
Project Report    

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#72

#62


Creative Brief

Logo for Residential Redevelopment company

B Cubed

Redeveloping Home

No

We want the logo design to communicate quality, comfort, high end style, clean, crisp, professional, expensive, classy, (Linden Hills/Calhoun Lake area neighborhood of Minneapolis-type of feel, if you're familiar) With an aire of comfortable, safe family living in the urban area of South Minneapolis, where homes are of a varied style from the 20s to the 40s in craftsman, arts and crafts, mission, lots of tudors, dutch colonials, etc.

Real Estate

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials


Sophisticated
Simple
Professional

not sure

Overall, here's our mission:
Find homes that suck, in high quality/high end hoods, fix/expand/update them to ROCK, then sell them to buyers that are struggling to find that "perfect home" that has the balance of traditional character from the 20s-40s, but also all the conveniences of the new suburban homes, but can satisfy the buyer's desire to NOT give in to moving to the burbs, but still get the creature comforts that will help them be comfortable settling into the urban, or inner ring older suburban neighborhoods that allow them to have some of the walking conveniences of local shopping and dining, but still have room to start a family and raise kids for years.
What a run-on! :)
We want the logo design to be a starting point for us to start establishing a name for ourselves in these neighborhoods, so that we can start getting the local residents to help us find those older homes that grandma needs to sell, BEFORE they list them for sale with a realtor. We want to "brand" ourselves as the residential redevelopment professionals that update and modernize the homes here, and still respect the history and character of the neighborhoods and the homes. Our goal is to create homes that are a huge improvement for the neighborhood, a higher tax value for the city, a great value for the buyer, and still profitable for us.
The branding needs to make our "neighbors" feel comfortable and make us seem very friendly and approachable, so they are comfortable coming to us with ideas, leads, contacts, for other homes that they would love to see us improve.
If we can get neighbors to connect us with the owners of the "eyesore" homes on their street and help "sell" us as the perfect buyers for that home, we will achieve our goal.

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