pictureworx/the pictureworx - logo for photography business

'pictureworx' or 'the pictureworx'

Contest Holder dlhenry414 ?

Last Logged in : 3378days8hrs ago

Concepts Submitted

152

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: pictureworx/the pictureworx - log ...

Industry: Photography Logo

Contest Launched: Feb 08, 2012

Selected: 1 winning design from 152 concepts

Winning Design by: kolniks

Close Date: Feb 25, 2012

Concept #148

Awarded as a winner

#148

#143

#142

#20

#141

#55

#31

#51

#32

#19

#140

#135

#134

#125

#124

#122

#117

#116

#33

Creative Brief

Project name

pictureworx/the pictureworx - logo for photography business

Design Text

'pictureworx' or 'the pictureworx'

Tagline

See yourself differently

Include this tagline in my logo.

Describe who/what this design is about

modern boutique photography and film company specializing in high school senior, corporate, and small event capture photography and short films. Primarily focused on the High School Senior portrait market

Industry type

Photography

What kind of design are you looking for?

Symbolic

Abstract Mark

Web 2.0

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Clean/Simple
Modern

What colors would you like?

Defintely white or black with the additioanl color being a candy blue or industrial grey for the abstract element. The colors should be able to be switched back and forth between the abstract element and the font. I really see the logo itself as being white letters then the color object on various dark backgrounds. Really like the apple logo how it could be semi three dimensional transparent blue against white background and white against dark backgrounds.

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

I have a very specific design element I want incorporated into the logo. In he word pictureworx, I want a gear gear element to take the place of the letter 'o' - more specifically, I want a gear element that changes into a camera aperture or a gear element that surrounds a camera aperture. This is particularly important. While the design is simple, I need people to get the idea that it stands for photography and an industrial approach to work hence 'picture WORX. the fonts can be either completely lowercase or uppercase but definitely sleek and modern looking. The graphical element, the combined lens aperture, can either be industrial looking, three dimensional transluscent (like candy) but also needs to be able to easily be converted to flat line art for printing on t-shirts in a single color (like completely black entire logo or compeltely black) Primary logo can be two colors, but want it to be able to easily convert to flat line art for screening as well - so need variation.

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Discussion

Comments

February 25, 2012 8:13 AM
dlhenry414
Project Holder

Thanks too all the participants!!! After much consternation, I ended up selecting #148. Thank you all for participating. I really appreciate your efforts and will be back soon with more work!!!

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February 18, 2012 9:12 AM
dlhenry414
Project Holder

#132 is pretty cool! A little busy, but definitely cool :)

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February 18, 2012 8:48 AM
dlhenry414
Project Holder

I want to thank everyone for participating in this contest/competition. I really appreciate the efforts and creativity expressed by all. There are approximately 3 hour let to submit concepts. I have given specific feedback on certain designs, but I am still open and surprised at some of the unique takes on both my original idea, the feedback and just genuine creativity I've seen with original ideas. If those who received feedback for changes could get those in, that would be great...but if somebody comes with something new I'm up for that as well. Thanks in advance!!!!

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February 14, 2012 10:01 PM
dlhenry414
Project Holder

Quick update: The graphical element of the logo is very important as I expect to use that aspect sometimes as a watermark by itself. If you can pull it out as a watermark in some of the drafts so I can see how it works that would be great.

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February 10, 2012 6:19 PM
dlhenry414
Project Holder

My advice is be creative. I'm a designer as well as photograph but I came to you guys because I wanted, and am willing to pay for, fresh ideas. I have/had an idea if what I wanted, but I want ideas from people who aren't as narrowly invested in the project as I am. If I were you I'd surprise me. Act as if you were a photographer and the name of your company is pictureworx or the pictureworx and ask yourself how u would convey that idea. I am, obviously or not, open to suggestion. I would be very happy if someone came up with something I'm not thinking of at all but better conveyed what I want to my target audience - modern high school seniors and secondarily their families. Go for broke - use my project info as a guide/outline, but feel free to step outside the box. For example, at no point did I say I wanted to see a camera...but one designer added that in and is currently the one with the most stars. I didnt see that as an option until they showed it. Please look at what I want, but BE BOLD!!! And also, look at some of the best stuff in your portfolios and see how you could tweak it to my concept/vision. Trust me, I have looked at all of your portfolios and have seen some things that make think and that I hope you will incorporate in my design. Thank you all, your efforts are truly appreciated !!!!

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February 09, 2012 9:34 PM
dlhenry414
Project Holder

I'm more impressed each time I see drafts. I really like 19...it has the concept down. I love the aperture graphic in 21 & 22. The work so far is really cool. I would like to see either of the following: 1. A more three dimensional candy or metallic looking aperture 2. What the logo might look like a little distressed...kind of like a passport stamp 3. A few different fonts. I honestly like the font in 19 a lot, but sometimes you need to see something a little different to know for sure.

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February 09, 2012 7:55 PM
dlhenry414
Project Holder

Ok Iove the font used on 17, 10, 8 and 5 best do far. I love the aperture on 17 but would like to see something a little bigger with the gear around the aperture. The aperture/gear can be of a candy or translucent nature....3 dimensional, if necessary it would need to be able to be conveyed 2D , but would like to see just the graphic element in 3D translucent

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February 09, 2012 10:26 AM
dlhenry414
Project Holder

Wow you guys are quick and awesome. I really like numbers 5, 8 & 10. 8 and 5 have a full camera element, not waht I'm looking for, but definitely looks good - you have me thinking. 10 has the layout I'm looking for...almost. Instead of a lens around a gear, it should be an aperture opening (i.e. camera blades) inside of the gear. That is the vision. #12 has the concept down, but it isn't as clean or easy to discern as i'd like. Right direction, just needs tweaking.

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February 08, 2012 11:50 PM
dlhenry414
Project Holder

Drafts 1-4 grasp basic concept but needs to be taken further. you have exceptional work in your prtfolio that has more translucent qualities, cleaner but modern fonts, and more dynamic graphical elements. If you could incorporate some of those elements that would be great. You really have great work. I'd really like to see the gear/aperture more translucent grey or blue and a more easily readible but similarly clean font set. Similar to other work in the designers portfolio.

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