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Product Label Design 1

FVP Motor Treatment

Contest Holder pfexpress2 ?

Last Logged in : 3213days2hrs ago

Concepts Submitted

28

Guaranteed Prize
150
Winner(s)

1

Other veildAll design entries are veiled from other designers till the end of the contest. Expedite Expedite Contest
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Live Project

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Project Finalized


Project: Product Label Design 1
Industry: Automotive Logo
Contest Launched: Oct 25, 2012
Selected: 1 winning design from 28 concepts
Winning Design by: antzdesign
Close Date: Nov 02, 2012


Product Label Design 1 - Automotive


Awarded as a winner
Project Report    

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#17


Creative Brief


Product Label Design 1

FVP Motor Treatment

We are looking for a design concept that will allow us to market an engine / motor treatment to be in competition with Sea Foam Motor Treatment and STP Motor Treatment. Sea Foam is the leader and STP is 2nd in the category. We are going to request 3 or 4 different designs using differnt product names here on Logo Guru. This particular design just needs to use our corporate logo and colors. We are going to compare that to other unique packages. Our product does the following: Motor Treatment for Gas and Diesel Engines Cars Boats Bikes Trucks Main Benefits Are: Instantly Cleans Power-Robbing Carbon Deposits, Gums & Varnish Cures Rough Idle, Hesitation & Pinging Fuel Stabilizer - Removes Moisture from Fuel & Oil Helps: Clean Fuel Injectors Clean Intake Valves Stabilize Fuel & Oil Remove Moisture From Gas Increase Lubricity Lower Emmissions Protect Against Viscosity Buildup Upper Cylinder Lube Fight Fuel-Line Freeze Prevent Oxidative Degradation Required message at bottom of bottle front: Contains No Alcohol Use in Gas, Ethanol, (E10 & E15), Diesel, Biodiesel. Oil Use in Injector Cleaning Machines DANGER: HARMFUL OR FATAL IF SWALLOWED Read Warnings on back label 1PT (16 Oz) 473 mL

Automotive

Target audience is me age 25 to 65 who love to take care of their cars. A bottle of this product will likely retail for around $8.00. This product needs to look very credible and reliable.

We need to have a lable designed to rap around a 16 oz metalic bottle. The bottles will be identicle in size and shape to the competitors that we will be selling against. These are Sea Foam Motor Treatment and STP Motor Treatment. The bottle is approximately 7.75" tall the diameter is 2.5". The top of the bottle is tapered. The printable area is layed flat is 7.75" wide by 6.5" tall. The bottle background comes in white, however the background in the printable area can be any color. The twist off lid can be in any color to compliment your design. Due to the curvature of the bottle the "front" of the bottle area needs to be constrained to 2.75". if you go wider than that you can see all of it from the front. There need to be gutters of .25" on each side of this. So the remining area is the back and will contain the instructions etc. For these comps you can use "greeked" text for the back area. We are mostly interested in using these comps for front facing shelf comparison for focus group research

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Discussion


Comments

  • October 30, 2012 10:54 AM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

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  • October 30, 2012 8:35 AM
    pfexpress2 pfexpress2
      Project Holder
    I like the look of #12. Still not happy with the engine graphic. This is closer to what I want but now this one is too complicated. I'm still looking for an image to upload as well.

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  • October 30, 2012 8:34 AM
    pfexpress2 pfexpress2
      Project Holder
    I like elements of #13 and # 11. The checked background on #13 is fantastic. Says automotive and performance. On #11 I like that you did not repeat the use of FVP. It does not need it twice. Having the logo at the top is fine. But on this one I like the engine without the swirl. On both designs the small type on the left is likely to be very hard to read. I woudl use a type face that is non-serif and a little easier to read.

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  • October 29, 2012 8:26 PM
    pfexpress2 pfexpress2
      Project Holder
    Desing number 10 has the engine look that I was describing. The typeography is rather plain. But I do like the colors and engine look.

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  • October 27, 2012 7:49 AM
    pfexpress2 pfexpress2
      Project Holder
    While I like the overall composition of the label in design #3, I'm not big on the script writing (although I understand why it was used because of Sea Foam). The script type style and red lable with the gold trim almost looks like a Sara Lee label.

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  • October 26, 2012 10:59 AM
    SiteAdmin SiteAdmin
     
    Designers, Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”. Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's. Thanks! MB/LDG/LS Team

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