Product Label Design 1

Product Label Design 1

FVP Motor Treatment

We are looking for a design concept that will allow us to market an engine / motor treatment to be in competition with Sea Foam Motor Treatment and STP Motor Treatment. Sea Foam is the leader and STP is 2nd in the category. We are going to request 3 or 4 different designs using differnt product names here on Logo Guru. This particular design just needs to use our corporate logo and colors. We are going to compare that to other unique packages. Our product does the following: Motor Treatment for Gas and Diesel Engines Cars Boats Bikes Trucks Main Benefits Are: Instantly Cleans Power-Robbing Carbon Deposits, Gums & Varnish Cures Rough Idle, Hesitation & Pinging Fuel Stabilizer - Removes Moisture from Fuel & Oil Helps: Clean Fuel Injectors Clean Intake Valves Stabilize Fuel & Oil Remove Moisture From Gas Increase Lubricity Lower Emmissions Protect Against Viscosity Buildup Upper Cylinder Lube Fight Fuel-Line Freeze Prevent Oxidative Degradation Required message at bottom of bottle front: Contains No Alcohol Use in Gas, Ethanol, (E10 & E15), Diesel, Biodiesel. Oil Use in Injector Cleaning Machines DANGER: HARMFUL OR FATAL IF SWALLOWED Read Warnings on back label 1PT (16 Oz) 473 mL

Automotive

Target audience is me age 25 to 65 who love to take care of their cars. A bottle of this product will likely retail for around $8.00. This product needs to look very credible and reliable.

We need to have a lable designed to rap around a 16 oz metalic bottle. The bottles will be identicle in size and shape to the competitors that we will be selling against. These are Sea Foam Motor Treatment and STP Motor Treatment. The bottle is approximately 7.75" tall the diameter is 2.5". The top of the bottle is tapered. The printable area is layed flat is 7.75" wide by 6.5" tall. The bottle background comes in white, however the background in the printable area can be any color. The twist off lid can be in any color to compliment your design. Due to the curvature of the bottle the "front" of the bottle area needs to be constrained to 2.75". if you go wider than that you can see all of it from the front. There need to be gutters of .25" on each side of this. So the remining area is the back and will contain the instructions etc. For these comps you can use "greeked" text for the back area. We are mostly interested in using these comps for front facing shelf comparison for focus group research