PYLON FINANCIAL
PYLON FINANCIAL
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Contest Holder
pylonfinancial
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Last Logged in : 5122days1hr ago |
Concepts Submitted
77 |
Guaranteed Prize
200 |
Winner(s) | A Logo, Monogram, or Icon |
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Creative Brief
PYLON FINANCIAL
PYLON FINANCIAL
No
This logo is for a private bank that manages investments on behalf of institutional and private clients. As a bank, we provide a full suite of services aimed at assisting financial investors identify and unlock value from direct investments. Our activities include identifying promising investment opportunities, improving the operating performance of our client’s businesses and helping them raise capital. We typically work with companies that have strong growth potential and provide time-critical and high impact advise.
“Pylon” is the Greek term for a monumental gateway of an Egyptian temple. It consists of two towers each surmounted by a cornice and joined by a less elevated section which encloses the entrance to the temple. In ancient Egyptian theology, the Pylon mirrored the horizon which was a depiction of two hills between which the sun rose and set; as such, Pylons played a pivotal role in the symbolic architecture of ancient Egypt and were seen as being places renewal and hope. These ideas conceived by the ancient Egyptians inspired us to name our company “Pylon”, in line with our main objective and mission of helping companies reincarnate and achieve better financial performance. If it helps, our previous logo depicted the doorway to an ancient Egyptian temple which marks the beginning of an exciting journey of renewal for our valued clients.
Because we manage money on behalf of others, we must conform to an image that depicts: attention, caution and care. Most companies in our field tend to carry simple logos (very often with a basic abstract or symbol) – below are some examples:
www.amundi.com
www.prudential.com
www.alliancebernstein.com
www.dimensional.com
www.edwardjones.com
www.gs.com
www.jeffnat.com
www.knightvinke.com
www.lind-waldock.com
www.nb.com
www.northerntrust.com
www.pioneerinvestments.com
www.russell.com
www.troweprice.com
www.tcw.com
www.waldenassetmanagement.com
http://www.beltonefinancial.com/
The Amundi logo stands out as being conservative yet young. All other logos are good as well but our aim is to make sure we’re not seen as traditional or old. Also notice that most companies’ logos are derivatives from blue. Some have chosen yellow and green but very few financial services companies use red because it is usually associated with risk.
Financial Services
Logo Type
Symbolic
Unique/Creative
Clean/Simple
Industry Oriented
Please feel free to choose what you feel is appropriate but shades of blue, black, maroon, dark green and shades of grey would be good ideas. This does not mean we would not consider other colors – these are just colors that are typically used in our industry.
2
We would like a very clean logo that might or might not include a symbol, an icon or an abstract image or element to convey an idea about the organization. Logo types without any image or abstract or a symbol are entirely fine as well. We want the logo to stand the test of time and look clean in 20 years’ time. We also want people to see our logo as valuable and sophisticated. Our intention is to move progressively into the mainstream market and potentially target a retail audience in the near future. We also want to avoid the logo being too “Egyptian”. Although our name’s heritage comes from ancient Egypt, we do not want to appear archaic or pharaonic.
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