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Subbranding
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Contest Holder
gjergj
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Last Logged in : 4292days18hrs ago |
Concepts Submitted
60 |
Prize Money
200
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Creative Brief
Subbranding
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No
Progressive Gourmet is a food manufacturer and distributor located on the East Coast (USA). We currently produce and distribute hors d'oeuvres, entrees, appetizers for chefs in restaurants, hotels and catering.
Recently we merged with another company who has a similar product line, and have decided to keep all the brands under an umbrella brand. We now have 2 different brands:
- Goodwives
- Appetizers And Inc.
We are keeping these 2 brands; however, we'd like to show that each brand is "by Progressive Gourmet"
We are not looking to change the look and feel of each brand; however, each logo should be in harmony with "by Progressive Gourmet"
Deliverables:
We are not looking to create logos from scrach, but merely to harmoniously place the subbrand logo (Goodwives /or Appetizers And Inc.) prominently above the umbrella logo (Progressive Gourmet). In a way that it is clear to consumers.
1 - a logo of Goodwives by Progressive Gourmet
2 - a logo of Appetizers And Inc. by Progressive Gourmet
3 - one version in original colors
4 - a couple of other color variations that make the logos feel more harmonious.
Food
Professional
I am keeping the color options open; however, I'd like to see a version maintaining the original colors - Appetizers And Inc (black and red) - Goodwives (black and crimson red) - Progressive Gourmet (Pantones 341 and 540)
not sure
See link below for what we're ideally looking to create:
http://www.jpenterprises.com/sites/default/files/styles/page-width/public/esg_marathon_subbrand_logos.jpg
- Goodwives by Progressive Gourmet
- Appetizers And Inc. by Progressive Gourmet
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