Subbranding

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Progressive Gourmet is a food manufacturer and distributor located on the East Coast (USA). We currently produce and distribute hors d'oeuvres, entrees, appetizers for chefs in restaurants, hotels and catering.

Recently we merged with another company who has a similar product line, and have decided to keep all the brands under an umbrella brand. We now have 2 different brands:
- Goodwives
- Appetizers And Inc.

We are keeping these 2 brands; however, we'd like to show that each brand is "by Progressive Gourmet"

We are not looking to change the look and feel of each brand; however, each logo should be in harmony with "by Progressive Gourmet"

Deliverables:

We are not looking to create logos from scrach, but merely to harmoniously place the subbrand logo (Goodwives /or Appetizers And Inc.) prominently above the umbrella logo (Progressive Gourmet). In a way that it is clear to consumers.

1 - a logo of Goodwives by Progressive Gourmet
2 - a logo of Appetizers And Inc. by Progressive Gourmet
3 - one version in original colors
4 - a couple of other color variations that make the logos feel more harmonious.

Food