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Virtu
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Contest Holder
ededola
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Last Logged in : 4785days19hrs ago |
Concepts Submitted
272 |
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Winner(s) | A Logo, Monogram, or Icon |
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Virtu Company logo
Virtu
Yes
Virtu manufactures casual handbags from Guatemala. The name Virtu, pronounced, "virtue" was chosen because of the positive energy it imbues. The definition of the word virtue is, “A quality considered morally good.” A core component of the company is giving back; and giving back is a virtue in itself. We decided to take the ‘e’ off the ending to give it a unique Indie appeal that can be rooted in its grassroots approach. We will create an affordable specialty brand product ($20-$60).
Products:
Virtu’s products, as mentioned, are young women’s casual handbags. They are primarily cloth bags with a throw back style. Their uniqueness comes from their vibrant colors, natural appeal, exotic patterns and the story behind their production. Guatemala is a 3rd world country ridden with extreme poverty, which is a major reason we were inspired to give back to the people and create Virtu.
The bags are specially designed by Virtu, and natives of Guatemala make them using an ancient technique. Many of the bags are made from parts of women’s blouses called huipils. Each huipil is unique and tells a story of the artisan that created it. This is a factor that makes each design vary slightly. These bags will be depicted as unique pieces of art, which adds value and keeps an authenticity that other forms of manufacturing may lose. The culture behind each bag also varies in each village, making Virtu bags a product that is truly diverse, however, it manages to maintain uniformity. These factors make each bag special, allowing each woman who buys a bag to have a unique piece of art.
Apparel
Logo Type
Symbolic
Abstract Mark
Unique/Creative
Clean/Simple
Modern
Outdoors/Natural
Youthful
feel free to experiment, but some colors to keep in mind are: Blue and white (the colors of the Guatemalan flag). Red, green, blue, and white ( the colors of the national bird of Guatemala). Yellow is the color of compassion
not sure
Companies with Similar Company Cultures to Reference:
Toms Shoes and Krochet Kids all have a similar appeal in the sense that they have businesses that are built around giving back and changing the lives of others in less fortunate areas of the world. Their brands also give off Indie (non-mainstream) images, due to their grassroots and non-corporate personal appeal. We want Virtu to have the same appeal, with its own unique branding.
The Indie and exotic appeal of Virtu needs to grab the attention of people who like new specialty products.
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