Virtu Company logo

Virtu

Yes

Virtu manufactures casual handbags from Guatemala. The name Virtu, pronounced, "virtue" was chosen because of the positive energy it imbues. The definition of the word virtue is, “A quality considered morally good.” A core component of the company is giving back; and giving back is a virtue in itself. We decided to take the ‘e’ off the ending to give it a unique Indie appeal that can be rooted in its grassroots approach. We will create an affordable specialty brand product ($20-$60).

Products:
Virtu’s products, as mentioned, are young women’s casual handbags. They are primarily cloth bags with a throw back style. Their uniqueness comes from their vibrant colors, natural appeal, exotic patterns and the story behind their production. Guatemala is a 3rd world country ridden with extreme poverty, which is a major reason we were inspired to give back to the people and create Virtu.

The bags are specially designed by Virtu, and natives of Guatemala make them using an ancient technique. Many of the bags are made from parts of women’s blouses called huipils. Each huipil is unique and tells a story of the artisan that created it. This is a factor that makes each design vary slightly. These bags will be depicted as unique pieces of art, which adds value and keeps an authenticity that other forms of manufacturing may lose. The culture behind each bag also varies in each village, making Virtu bags a product that is truly diverse, however, it manages to maintain uniformity. These factors make each bag special, allowing each woman who buys a bag to have a unique piece of art.

Apparel