As a fashion startup, it is next to impossible to get the popularity you need without having a strong digital presence. As a brand especially targeting a Gen Z or millennial population, you must focus on creating an impactful brand strategy with visual elements like fashion apparel logos and valuable marketing content.
Utilize powerful channels like social media platforms to engage a wider audience and connect with different demographics. According to recent studies, 58.4% of the world’s population now uses social media that’s more than half of the total population. What’s even more surprising is that global social media users are expected to spend 4 trillion hours on social media.
This is just one aspect of fashion brand marketing. To build a recognizable name in the niche, you need to consider all your resources carefully. In this article, we are going to be discussing all the fashion brand marketing resources you might need to take your business to the next level!
Here are some of the best digital marketing agencies you can consider for your fashion brand marketing strategies.
You can also look for print services to customize all types of layouts and designs. Whether it’s marketing collateral, branded gifts or even T-shirt printing to promote your fashion retail store.
If you want to get comprehensive marketing services or even purchase a branding kit, think of collaborating with Zillion Designs. Potential clients can even contact them directly on their website via email or chat support.
If you are looking for a viable fashion brand marketing resource, then this is a great long-term option for your business.
Branding Services:
Top clients: Here is the list of the top fashion brands, personal care, and footwear that work with Zillion Designs.
Why work with Zillion Designs:
Take it from one of Zillion Designs’ top clients–Trademark Eagle, a legal service agency. While working with Zillion Designs on their rebranding, Trademark Eagle received 170 superb designs for their brand identity.
Working in the industry for a long time with fashion branding and personal care brands has given them the edge and an understanding of the popular trends in the market. AMP might just be what you need in a marketing agency.
Branding Services:
Top clients: Here is the list of the top fashion brands, personal care, and footwear that work with AMP Agency.
Why work with AMP Agency:
For their campaign to boost Nike’s online presence they took to the influencers to engage with fans on a personal level. Their Nike+ campaign was a nationwide success.
They approach content marketing in a completely different way to make sure your fashion brand resonates with their target audience turning them into loyal customers. When it comes to creating professional websites or launching your online brand, such services can be quite useful.
They understand the buyer’s journey, especially for an ecommerce fashion store.
Branding Services:
Top clients: Here is the list of the top clients of BluCactus from the fashion, footwear, and banking industries:
Why work with Blucactus:
Their top clients, Tillman Style and Rebel Writing all say the same thing BluCactus shows professionalism and provides creative solutions.
They can help you create high-converting retail websites and build a memorable brand identity online.
On platforms like TikTok and Instagram, your fashion brand marketing strategy can take off immediately. For instance, if you focus on curating visual content on Instagram for your fashion retail store, you can boost brand awareness and visibility among your target audience in a short time.
Branding Services:
Top clients: Not Studio works with some of the biggest names in fashion, lifestyle and luxury brands like:
Why work with Not Studio:
They have helped King & Tuckfield build a Shopify store 2.0 to give some leverage to their small business. They also helped them develop an eCommerce website design with the user journey in mind and in-depth brand and product details throughout the site.
The agency has experience in fashion brand marketing, with insights that can help you identify trends and engage with your audience.
With a focus on paid advertising, organic campaigns, and creative content creation, Velox Media’s expertise has consistently led to significant customer base growth within short timeframes.
Branding Services:
Top Clients: Their clients range from various industries such as Fashion, Health & Wellness and SaaS.
Why work with Velox Media:
Take it from Democracy Clothing, a fashion jeans brand for women. Their goal was to maximize their ROAS and working with Velox media, they saw a whopping 7 times increase in the ROAS.
Fabric PR has been working with clients in the fashion and lifestyle industry so they surely know their way around the market. Work with them to create campaigns for social media channels and resonate with your audience.
Their targeted publicity and impactful ad campaigns speak for themselves.
Branding Services:
Top clients: Fabric PR works with many global fashion and retail brands like:
Why work with Fabric PR:
Fabric PR’s most successful campaign is the launch campaign for the collaboration between Crocs and Justin Bieber to create the limited-edition classic clog. They can produce the same impactful results for you.
Here are some print services or marketplaces you can leverage for creating fashion brand marketing materials :
Endorsed by Wix itself now you can easily integrate it with your Wix eCommerce store.
Modalyst has a large range of print-on-demand designs, including clothing, home accessories, jewelry, fashion and beauty products and handbags. Plus the software is also renowned for impressive on-time drop shipping services like clothing dropshipping, beauty and accessories dropshipping.
How To Get Started:
With Redbubble you can create custom prints for clothes, sherpa leather jackets, accessories, and homeware. Plus you also have full ownership of your creative design.
Redbubble ships worldwide and accepts free returns from its shoppers. The platform is an amazing place if you want to sell custom merchandise designs, as it gives you your own storefront on their platform.
How To Get Started:
Gelato also integrates with multiple online platforms like Wix eCommerce, and other third-party marketplaces. The best part, the platform offers more than 90 on-demand design products such as apparel prints, wall, wall art, stationery and mugs.
Work with professionals to launch memorable marketing campaigns online. To build a lasting connection with your audience, think of ways to embrace diversity in fashion and beauty marketing designs. Brainstorm ideas with a team of professional marketers to stand out in the fashion industry.
How To Get Started:
Printy6 is most popular among eCommerce merchants who want to sell custom sneakers, boots, and other footwear. It could be a great fit for startups or SMBs looking to source their fashion brand marketing materials.
And if you are wondering, Printy6 integrates with online marketplaces like Wix eCommerce stores. But what makes it really appealing to the startups is the pricing, they offer design products at competitive prices compared to the others we mentioned in our list.
How To Get Started:
Since Zazzle is a print-on-demand tool, which means it doesn’t integrate with other marketplaces and online stores.
You can get a variety of personalized gifts, digital designs, and custom products. What’s great about Zazzle is that you can retain ownership of your designs. When it comes to visual branding, such as logos and imagery, the elements are very important.
Think of how famous fashion logos have made an impact on consumers across the world. An effective brand strategy can help you build a brand that is timeless.
How To Get Started:
Here is our pick of some of the best marketing tools you can use for fashion brand marketing online:
What makes Printful stand out is its broad range of products, including t-shirts, hoodies, leggings, bags, hats, and more. Additionally, Printful offers a comprehensive mockup generator that allows you to visualize your designs before printing, ensuring your marketing materials look exactly how you envision them.
Printful’s services also cover white-label shipping, so your brand’s identity remains at the forefront of your customers’ experience. This is particularly beneficial for startups looking to build brand loyalty without worrying about fulfillment logistics.
Printful operates multiple fulfillment centers worldwide, allowing you to offer fast, reliable shipping to customers across the globe, enhancing your brand’s reach and customer satisfaction. In addition to its robust platform, Printful provides excellent customer service and support, helping startups navigate any challenges they may face during the production and fulfillment process.
How To Get Started:
With Printful, you can build your brand, scale your business, and expand your product offering without worrying about the overhead costs of inventory management.
You can get branded email designs, edit, schedule emails, and even set up email campaigns.
This makes MailChimp a popular choice for retail websites and startups in retail branding. It has user-friendly functionalities and you can easily create your drip campaigns.
Benefits:
But the reason why it’s on the second number of our list of top tools for fashion brand marketing is it’s completely free to use–yes all the features! You can access tons of features like site audits, keyword research and backlink analysis.
This is what makes it a handy tool if you don’t have a big marketing budget. You can discover keyword variations, and analyze competitor’s keywords to get an idea of what you are missing.
Benefits:
With an easy to use dashboard interface, Buffer makes it easy for your marketing or content team to schedule posts and analyze their performances. You can identify your top performing content and find out what is resonating with your audience.
You can also create reports for your campaigns to track impressions, engagements, and follower growth.
Benefits:
If you want to try out the tool’s features you can definitely sign up for a free version.
What we find amazing in this tool is that it gives you the option to choose the most authentic sources you want to monitor and also select other fashion brands you want to monitor. You need to consider SEO services and leverage optimization strategies to get the best out of your marketing tools.
Benefits:
CLO 3D gives you a plethora of choices when it comes to selecting design elements for your creation like picking a color palette, styles, and size variations.
Plus you can also add layers over your 3D design or even add motion to your garment for a 3D real effect.
Benefits:
If you are focusing on video marketing influencer collaboration for fashion brand marketing, then here is our pick of popular influencers in the industry you can work with:
Instagram Account: @blackarrowblog
Alli Schapel micro-influencer based in New Your. She shares tips on how you can create stunning outfits.
Alli has worked with iconic fashion brands like Zara, Gucci, Dermalogica, and Mon Purse, to name a few. Her Instagram account is all about fashion marketing and lifestyle making her a perfect choice to endorse your fashion brand.
Instagram Account: @yoshinomia
Bontemps is a Japanese-French fashion influencer and model who lives in Paris.
Yoshino Bontemps has worked with brands like Chanel, Typology, Celine, Wacoal Europe and more big ones. She also claimed her spot in the list of top micro influencers on Instagram in 2022.
Instagram Account: @treybryantstyle
Trey Bryant is a fashion influencer who focuses on men’s fashion, grooming, and lifestyle. He has worked with both big fashion and retail brands and small-scale clients.
On his Instagram page, he mostly creates content on fashion and lifestyle. His audience is young black males so he posts about how to dress well for everyday and have confidence in their authentic selves.
TikTok Account: @adamgonon
Link: tiktok.com/@adamgonon
Adam Gonon is a recognized social media content creator in fashion and lifestyle. He was named one of the top micro influencers on TikTok in 2022.
He also co-founded an agency by The Gentleman’s Creative and a blog website that gives tips on how men should style themselves. Adam has partnered with top brands across men’s fashion, grooming, and lifestyle such as Omega, Levi’s, Timberland, Gillette, Maserati, and many more.
TikTok Account: @alyssainthecity
Link: tiktok.com/@alyssainthecity
Alyssa Coscarelli is a fashion influencer who is obsessed with affordable and chic fashion branding and lifestyle.
She has a strong presence on TikTok and other social media platforms where she shares everything from fashion to beauty tips. This makes her a perfect influencer to work with if your fashion startup sells stylish tasteful outfits.
So there you have it! Our top picks of the 20 fashion brand marketing resources you need to get your hands on.
From marketing tools to creative agencies and a list of popular print services, we have laid down everything in this article. And if you need to partner with some influencers to grow your startup brand we have mentioned the top five micro influencers you can work with.
Take this article as your as an all-inclusive guide for your fashion marketing.
If you need help in marketing your fashion brand, we are here to help. Contact us.
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