Holidays are all about shopping and gift-giving. In fact, according to a report, more than 55% of the people save their yearly shopping sprees for Black Friday and Cyber Monday. This is also the time of the year when marketers bring out their best ideas to put on Black Friday and Cyber Monday Campaigns. In fact, the theme of the sales ads and posters is so closely tied to their success, that a marketer must give his/her best ideas for it. In this article, we are going to break down some simple themes which the marketers use to their advantage. Cashing in on these themes would be your best bet. So bring it on this year!
Image Source: BlackerFriday.com
All brands are trying to stand out in their Cyber Monday Marketing Design. However, one of the easiest ways to do this is by tickling your customers’ funny bone. In this poster, J.Crew makes a visual and literal pun by bringing in a real mouse. A great reference to the mouse madness that will take place on ‘cyber’ Monday.
Tip for the Marketers: Think of ways to bring in a visual or wordy pun. You can do a lot with great textual or visual ideas.
Image Source: Printful.com
Marketers deal with the emotional impact of the campaign, which is not only essential for delving out information but is great in evoking a response or an emotion that works to sell your product. Aim for a theme that evokes the sentiment of the holiday cheer or festivity. Reminding people why it’s a special time to buy, is a great marketing secret. In this Cyber Monday Deal poster by Ryanair, the designer uses the holiday colors, hats, young people and a festive font to bring in the feeling of holidays. And because the word of advertisement is largely visual, you have to aim at evoking a festive feeling in the visual.
Tip for the Marketers: Work with your graphic designer to choose the best holiday colors that express your brand.
Image Source: Cuteandlittle.com
A marketer needs to remind people why they need to buy and what they need to buy. This is why a grid poster that assembles all the information in a neat little guide is a great way of marketing your deals. Keep such posters thematic; arranged according to Christmas theme, or masculine, feminine, freedom themes etc.
Tip for the Marketers: If you make the theme relevant to the age, taste, and circumstance of your target audience, you will sell more!
Image Source: Smartcanucks.ca
You don’t necessarily have to say it all in words or visuals. Apple keeps their marketing design simple and confident. There is no mention of the word “Cyber Monday”. In fact, just a reference to the word Monday. The marketing design style is in line with Apple’s brand personality. So if you have a minimalist brand personality, explore it in a way that each visual and marketing tagline contributes to the brand personality and is in sync with the brand personality.
Tip for the Marketers: If your brand has a frivolous outlook, by all means, explore that route in visuals.
Image Source: Shopify.com/Blog
The marketing in this day and age is spread over social media, mobile network and web pages. Therefore, it is a good idea for marketers to make use of these different platforms and the features they offer. For instance, make use of social media that can provide “sneak peek” notices. You can keep these tickets fairly simple, with some text or logos. However, it is important to make them legible and noticeable.
Tip for the Marketers: Make sure tickets that are specific to the platform you plan to use e.g. website, Pinterest, Instagram etc.
Image Source: Weddbook.com
Giveaway campaigns are also a great attraction. Brands use them to create hype about their Cyber Monday sales; and often, a criteria for entering the giveaway contest is buying from them in the first place. This is again a great time for marketers to create that appeal regarding the giveaway. One of the best ways to do this is to use visual temptation by putting in images of some of the most coveted items from the brand. This reminds people why the giveaway is worth it. You can invite contribution from the customers by asking for comments, likes or shares –this way you make sure your campaign is spread far and wide.
Tip for the Marketers: You don’t necessarily have to ask people to buy to enter the giveaway, they can also answer interesting questions. In fact, a holiday trivia related to your products is a great way of marketing.
Image Source: Fibonad.com/blog
Animated GIFs are a great way to draw attention to your campaign and make it stand out. You can animate text, a specific visual or even the background to draw attention to your message. In this poster campaign created by Fibonad uses a flashing texts and animated discount code to catch the attention of the user. All in all, it’s good marketing in every sense.
Marketers can use animations on websites and on social media. It’s a great way to instantly look cool and relevant.
Tip for the Marketers: Keep the animation subtle, don’t overdo it.
These are some of the secrets to use in your Cyber Monday campaigns, and every year, marketers rely on these strategies to make their designs a hit. All you need are some ideas relevant to your brand personality, and you can easily tweak these themes to suit your own needs.
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