How do you drive interest and eaters to your restaurant? One way is to catch their eye with an enticing logo.
Logos are proven to be effective ways of drawing attention. Whether it’s a lettermark or wordmark, iconic, hand-drawn, or a combination of different types, this tiny yet important piece of design tells your viewer what they can expect.
This is especially true in the restaurant industry. Restaurant logos tend to highlight a feature of the type of restaurant, the sort of food they offer, or one of their famous menu items. (Have you ever seen a cupcake shop that didn’t have a cupcake-inspired logo, for example?)
And those highlights can definitely include the “go green” movement, which is being seen across the restaurant industry as well. Eco-friendly variations can be used in addition to or instead of your normal logo, and are great ways to add a little extra visual interest.
Let’s take a look at five different types of restaurant logos that feature “green” and maybe just perfect for your restaurant.
Whether you’re updating your usual design or creating a new one entirely from scratch, color blocks are a great way to incorporate a new color palette.
Color blocksare typically done in two colors, with black or white print so the type content stands out clearly. The shape of the block can be diagonal, vertical, horizontal, square, rectangle, triangle — any geometric shape, really, that involves two separate planes.
You can choose to use a border between the two if you wish, but many color blocks do not.
The colors you choose will reflect the nature-friendly personality of the logo. This actually gives you a lot of freedom, since you’re working with more than one color. You can use a shade of green that works well with your original palette, or you can choose two shades of green together.
The text portion should be clear and decipherable, easy to read, and should include the name of your eatery. You can also include a phrase that points to the green nature of your restaurant, such as “Go Green” itself or even “[Restaurant Name] Goes Green!”
This is a simple way to reflect the ecologically green movement, and incredibly adaptable. It also is easy to combine with other types.
Another way to imbue your restaurant’s hallmark design with the “go green” message is simply to render your icon in, well, green.
This could be an easy choice for a thai restaurant that already has a recognizable mark and which doesn’t want to pull the rug out from underneath its customers, so to speak, by changing too much too suddenly.
Altering the color of your main logo, especially if it is an iconic type, also sends the green message.
If your restaurant is all about sending a green, organic, sustainable message, then a leaf symbol is a fantastic option. Leaves in logos definitely give off an environment-friendly vibe. And even if the main dish on your menu is a fried chicken and pizza combo, there’s a good chance that you’ve included some healthier options on there as well. Right?
After all, it’s a rare pizza parlor that doesn’t include an optional salad bar. Regardless of whether people want to take that option or not.
Leaves are typically very simple to render, as well, which is an added bonus for a stylish, classy logo.
On the other hand, you could look more at the meaning behind the “go green” message and focus on the “go” part, rather than just a simple connection like the color green.
Arrow logos are also helpful ways to push that message into action. Arrows are typically quite stylized, which makes them easy to render and to personalize. And, again, when combined with the text content of “Go Green With [Restaurant Name]”, it makes it very clear what the point of the whole thing is.
On top of that, it’s simple to combine the leaf and arrow into one, creating a stylized leaf (or a stylized arrow!) mark that sends the same message.
Another significant component of the “go green” movement is using environmentally sustainable products. This has a big impact on the food items and ingredients that your restaurant uses, of course.
But it also impacts the restaurant itself. As in, the actual brick and mortar place of business where people come to sit and eat.
Lightbulbs are a common symbol of environmentally conscious business. And they can be unusual, interesting choices for a restaurant mark as well.
To get across to your customers that your business is truly “going green” in all senses of the phrase, consider a stylized lightbulb for your iconic mark.
You could render it in green.
You could even include other elements inside it, such as a leaf and/or an arrow.
In fact, one of the best features of all five of these ideas for a go-green restaurant logo is that they all work really well together.
So the most original design that you come up with could actually be a combination of five unique go green restaurant logos!
Of course, any and all of the design ideas above — and any design that you already may have in place — can be combined with a “go green” poster or placard, even without making fundamental changes to the original design. And limiting the amount of ink you use in the design, as well as the amount of actual printing you do, is another way to go green.
But making those little tweaks and adjustments to your logo design can actually do more to tell your customers that you really care.
Creating a specialized go green design for your eatery sets the tone for your business, and combines an interesting design with a positive message.
The upshot of all of this? With a “go green” logo for your restaurant, you truly can draw in like-minded individuals and customers, promoting your message and your business at the same time.
The design of your website plays a significant part in determining the outcome of your…
You probably have heard about the saying, "Don't judge a book by its cover." While…
You have probably heard the buzz by now: data is the next big thing! We…
Gen Z, Gen Z, and Gen Z! This looks to be one of the most…
While spirituality and branding may seem very different or even opposing sides, they can come…
If you are in the fintech business you already know that becoming known can take…