In this day and age, having a website design is no big deal because it is the most important branding and marketing asset a business can have, whether it is a local or global one.
However, simply having a website is not going to help. If the website isn’t user-friendly or offers a poor user experience, users will not want to stay on it. There will be a higher bounce rate and lower conversion rate. This is a bummer for any business. So, it’s essential to make sure that a website design is attractive and easy to use.
Here are kickass tips that will help you improve the usability and functionality of your website design.
The key to designing an exceptional website is to make sure all the web pages look like they’re part of ONE design. Thus, it is crucial to maintain consistency. The way to make a consistent website is to follow a theme.
There are many themes available online, or for a unique experience, you can hire a professional web designer to customize the theme of your website design. Customization is a great option to stand out from the rest. A theme can be based on your brand identity design and follow the colors and style of your branding to make sure all your touch points are in harmony.
Typography isn’t simply about embellishing quotes with colors, fonts, and graphic elements like you see on Pinterest. A website’s typography is how you organize and structure text using different typeface designs, sizes, and weights.
The hierarchy of typography is the order of importance in text-based content. The hierarchy of typography on your website should be well-organized. This will help to make your content more readable and digestible for the user.
As a fundamental design rule, using at most three fonts is advisable, and if two can do the job, then better. The trick is to use a typeface that offers variety.
Navigation is a key element of any website design. It is what defines the hierarchy of information on a site. Navigation should be standardized across the website to make it easier for visitors to find what they are looking for and to prevent confusion.
The navigation should be consistent to help visitors get around your site easily and quickly. The goal for any designer should be to create a trendy navigation that is both intuitive and logical. This will help visitors find what they need with minimal frustration or confusion.
There are many types of menu styles to choose from. A few examples include: slide-out menu, sidebar static menu, drop down menu, header and footer navigation, interactive navigation, ham burger menu, kebab menu, bento menu, and etc.
The number of people using mobile devices for browsing the internet is increasing rapidly. Mobile-optimized websites are more user-friendly and provide a better experience for mobile users.
A mobile responsive website has some key features like simple and clean layout, concise and relevant content, and easy to use navigation possible using a thumb.
The design industry never stays the same. Designs change, development languages improve, and designers keep updating their skills to compete with the ever-changing landscape of web designing. And so from a designer’s point of view, it is important to keep updating your website’s appearance and functionality so it doesn’t look outdated.
From page layout to features that make up user’s experience, web design standards help us understand which elements are to be used and which should be avoided. According to a study, for example, 93% of the websites placed the business logo on top left, and 90% placed their main navigation in the header.
However, it is not always ideal to stick to standards because then every website will look the same, a copy of the other, so breaking conventions, rules, and standards is also acceptable.
No one, especially these days, has the time to wait for a website to load. Yes, there was a time when people had patience, but not nowadays. Web users want a website to open instantly, at least within three seconds, if not less. This is why optimizing your website and using fastest VPS Hosting is essential to ensure it loads on time.
There is a lot that goes into optimizing web page loading time. The user’s internet speed and location are important factors in how quickly they can access a website. It is also important to remember that they may be using an older computer or mobile device with limited processing power and memory, which will impact their experience with your site.
When people arrive on your website, they should be able to comprehend it. You don’t want users to enter and exit because they can’t understand what is in front of them. Thus, ensuring that all the content is structured, organized, and placed in a hierarchy is vital.
The content on the website includes the headings, the subheadings, the text that goes under each title, the bullet points, the captions, and the visuals (video, illustrations, icons, infographics, photographs).
The key to success in today’s business world is to adapt and change with the times. If you want your website design to have functionality, you need a well-designed layout that focuses on what customers are looking for and how they want it presented. Your site should also have an easy-to-use navigation system so users can find what they’re looking for quickly and easily.
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