Web Design Aesthetics Of Top Digital Agencies From America Versus Russia

In this day and age, it’s almost essential to have a strong web presence. Web designers can work with businesses to create brand awareness and diversify their skill set as well. Most people are likely to look for a website when searching for products or services, or looking for more information about a business. If you think about it, good web design can help professionals establish credibility in the digital world and attract a wider clientele too.

With a user-friendly and appealing website, you can help generate higher revenue and increase visibility for brands. Certain web design elements like the colors and visuals for instance can draw attention immediately and keep visitors on the page for a longer time.

What Are Web Design Aesthetics?

It’s important for business owners to keep up with the trends and aesthetics in web design. The aesthetics mainly involve the appearance and features such as imagery, layout or structure, menu, background, colors and typography as well. When you are working on your website, you may need some inspiration for the layout, visuals and navigation. Let’s take a look at the web design aesthetics of top digital agencies from America and Russia, and find out what works for them.

Web Design of Top Agencies in America

Before we move on the aesthetics, it’s important to highlight a few factors that make these digital agency websites stand out from the others. Branding elements like the colors, logo design, typography and images are just some of the first things you may notice on the page. Consider whether the website is easy to navigate and directs visitors to the relevant information easily.

While some of the top digital agencies may usually be known for their branding campaigns or ideas, the web design aesthetics also play a huge role in attracting clients.

Here are a few highly appealing websites of top digital agencies from America.

– eDesign Interactive

As soon as you access the page, you will find large and dynamic visuals that can generate interest instantly. With engaging animations that keep the attention above the fold, the agency highlights what it has to offer. The web design aesthetics draw focus to the visuals with a minimalist layout and ample white space. You can clearly find the relevant information and look through their previous work in the industry as well.

Image Source: edesigninteractive.com

– Beyond

This digital agency has established a strong presence in different countries such as the UK and Portugal too. While its headquarters is in New York, Beyond has gone global in a short time. The web design is quite unique and gives you an idea of the creativity from the first look. With a yellow and black color scheme that stands out against a white background, this website maintains a balance between all the elements.

Image Source: bynd.com

– RNO1

The agency which is based in California draws inspiration from the West Coast for its web design. You can find their message right at the top and immediately associate the location with the agency. The website includes visuals of the ocean and surfing that immediately catch the eye of the visitor. Their web design aesthetics focus on providing a memorable user experience to potential clients and reflect the brand message too.

Image Source: rno1.com

– Isadora Agency

This is another website that is as unique as the name of the agency. With a slightly darker theme of purple, the web page draws attention from the first look. You will find that the design aesthetics focus on minimalism as colors such as green and white are used to create a striking contrast and keep the attention on the message.

Image Source: isadoradigitalagency.com

– Flightpath

It’s an interesting website that can grab attention immediately and convince potential clients to explore through the pages. With an appealing background video that shows what the agency has to offer, the website has a very simple layout and structure. The white and black color scheme keeps the clutter away and draws attention to the dynamic visuals.

Image Source: flightpath.com

Web Design Agencies In Russia

When it comes to a comparison between web design aesthetics of top digital agencies from America versus Russia, there are many things to keep in mind. Russia has some highly innovative digital agencies that are doing great work for clients across the globe. But can they match with the ones mentioned above? Let’s take a look at some well-known ones.

– Hardy Branding

This is one example of a digital agency website that has a lot of text and fewer visuals. The web design aesthetics focus on typography and a minimalist layout. It is quite different from most agency platforms in America as there are no dynamic visuals, animations or videos that stand out immediately. The unique text can grab your attention and make it easier to navigate through the page.

Image Source: hardybranding.com

– The MASCC

It is another example of a website that showcases creativity from the first look. With a dynamic header image, the web page is designed to inspire confidence among potential clients. You can get an insight into the work the agency has done and find out about their services as you scroll down. The bright blue tones can grab the attention of visitors quickly and encourage them to explore the page.

Image Source: themascc.com/ch

– Wollow

The digital agency website is minimalistic with a blue and white color scheme. It’s easy to navigate and includes a contact form on the home page too. You will find that the home page has a small image for the header and highlights the services in boxes below. There is a contact form just towards the end of the page and visitors can look through client testimonials too.

Image Source: wollow-soft.com

– Artezio

The web design aesthetics for this platform are fairly simple too. Visitors can easily browse through their services and get a look at previous clients as well. With ample white space, this digital agency website keeps the attention on their services and important information. As you scroll down, you can look through their previous clients and find contact details on the home page too.

Image Source: lanit.ru/en

– ZimaLab

This is a very unique agency website that stands out among the others. With an attractive header image that features a prominent heading and CTAs, the platform appears highly modern and up to date. It focuses on visuals to give people an insight into the web development and design services that the agency has to offer.

Image Source: zimalab.com

Web Design Aesthetics From America Versus Russia

Now, these are a few digital agency platforms where you can get an idea of their web design aesthetics clearly. While you might see some similarities between American and Russian design elements, there are visible differences as well. The digital agency websites from Russia are classic with less colors and visuals, and draw attention with engaging content and headlines.

Here is a comparison of some of the key web design features of digital agency platforms from both the countries.

– Colors

America – If you take a look at a few websites from the examples above, you will see different combinations or a bright contrast that catches the eye of the viewer within seconds.

Russia – Most web pages follow the trend of minimalism and keep the attention on the important information with monochromatic tones or a black and white color combination.

– Navigation

America – With clear CTA’s that pop out against animations and imagery, the digital agencies have chosen to keep the navigation simple and easy.

Russia – Some agencies have opted for prominent navigation bars at the top while a few have chosen hamburger menus that allow visitors to find relevant pages quickly.

– Layout

America – In almost all of the websites mentioned here such as eDesign Interactive for example, you will be able to see large headers or a background video that appear above the fold.

Russia – Digital agency websites such as Hardy Branding and Artezio have minimalist layouts that feature few visuals on the home pages.

– Visuals

America – These are an important part of the web design aesthetics of top digital agencies. Most pages have high quality visuals which include animations as well.

Russia – If you take the example of Hardy Branding or Wollow, the agencies have focused on typography more than visuals to create a modern appearance.

Wrapping Up

These are some of the web design aesthetics of top digital agencies from America Versus Russia that you can get inspiration from. You can get an idea from the comparison of how they may appear different yet similar as well. Russian digital agency websites focus on minimalism and draw attention to the important information instantly. If you consider American digital agency websites, many of them have animated visuals that tell a story and engage potential clients with creativity.