ACE Premium Workboot Sub-brand Logo

ACE

Premium Workboot Collection - TBD

No

• Objective – Develop a logo for Ace Work Boots – a new line of premium work boots featuring the worlds TOP-RATED slip-resistant outsole technology, the SFC V-Grip™
• Deliverable
o Full Color and 1-Color Brand Logo in square footprint and horizontal footprint
• Consumer Target
o Mostly male, 20-40
o Serious industrial worker who works mainly indoors, in need of slip-resistant work shoes due to their hazardous environment
o He views his work boots as a critical piece of his personal work equipment and they reflect his commitment to doing good work
 “If it’s worth doing, it is worth doing right”
o He is willing to pay more for boots that can do the job and is accustomed to buying top quality brands (i.e. Red Wing, Wolverine, Timberland PRO)
o Substance over style – It needs to be durable and comfortable first. Styling is secondary.
• Brand Attributes
o Premium
o Tough
o Comfortable
o Safe
o Durable
• Brand Character – Trusted, Experienced, Expert, Serious
o We respect the work that you do and work just as hard to give you what you need and expect from your work boots. When you start work, your feet, and staying on them, should be the last thing you need to worry about.
• Key Brand Features
o Only Work Boot brand with the world’s TOP-RATED slip-resistant shoe
o Premium comfort system (footbed/insole)
o High quality leather and premium construction

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