Communicate Your Value, Build Confidence and Land Your New Job
Constructing Your Marketing Resume
Book argues the thesis that to advance your career at any stage you need PRESENTATION rather than more education or experience.
The critical element in your presentation is the RESUME written in sales and marketing language for the Hiring Manager audience rather than Human Resources. Two key questions are fully reviewed: How Best to Compete? and How To Communicate Your Value?
The book details the use of two important communication strategies:
the POWER OF STORYTELLING and the TRANSFERABILITY OF YOUR SKILL SET within the context of conducting a comprehensive job search.
CORPORATE: Supervisors, Managers and Senior Executives in all job categories in the USA.
College graduates and entry level employees can also make valuable use of the book.
Expect to publish the book as a trade paperback (8 x 10)