CONVENTION LOGOS IN USA FOCUSSING ON FOODBy Staff Writer
There’s a reason why businesses are such big fans of conventions and fairs. They are a great platform to create business contacts and connections. In tough market conditions like the ones which exist now, it has become vital for businesses to become more prominent and show off their strong niche. For the smooth continuation of the business, conventions such as those for food are perfect for exhibitors to cultivate the trust and confidence of the supply chain and gain more customers.
Organizing a food fair is not an easy deal and logo creation is an important process for efficient marketing of the convention. Food convention logos should be designed with care as they help enhance your identity on the website and marketing collateral. As more and more food conventions are sprouting up, it’s important to make your business emblems attractive enough to make your convention look more profitable and interesting to clients.
Here’s a look at some logos designed for food conventions that are scheduled to take place in the US in 2014.
Trade Conventions Logos
Pizza Expo is a trade show for the Pizza Industry and will be held on March 24-27, 2014. It will be attended by 10,000 pizza professionals and include more than 1,000 exhibits. Attendees for the show include pizzeria or pizza-concept restaurant owners, operators, managers, distributors and food brokers.
Using the colors of Italy’s flag where pizza originated from, the logo for the International Pizza Expo is an apt representation of the industry that it seeks to aid. The graphic looks like a newspaper headline giving it an interesting touch.
Good Food Festival
Happening since ten years the Good Food Festival seeks to help the Good Food Movement in making connections with the right people and working for a healthier tomorrow. The Good Food Festival & Conference in Chicago is an annual gathering of industry leaders who are interested in the benefits of a local and sustainable food system.
The logo for this conference is pretty simple but looks impressive on the website. A complete contrast to the illustrated logo of the organizing company – this symbol shows the seriousness of the purpose of the fair. The grungy look on the font gives the graphic design a unique feel without making it look informal.
Confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more! 180,000 products and the chance to connect with 2,400 exhibitors from 80 countries and regions. Specialty Food is North America’s largest specialty food & beverage event and will be in New York City from June 29 - July 1, 2014.
The graphic symbol does not seem to incorporate the features of the exhibition, but does use engaging colors such as a warm yellow and bright red to attract the crowd. It incorporates the website address of the festival which is good as it directs people to the place where they can get more information about the event.
Coffee Fest has been taking place since 1992, and after several years of arranging successful events, Coffee Fest has decided to focus toward the promotion of specialty coffee and gourmet tea. The event brings together retailers, distributors and manufacturers together and has a mission to help attendees build and refine their specialty coffee businesses.
The Coffee Fest graphic symbol is my favorite from the lot. Using the color brown which hints towards coffee and tea, the logo also projects the purpose of the fair creatively by using the illustration of a mug of coffee. The best part is the steam from coffee going up and forming the words “coffee fest”.
Seafood Expo North America
Seafood Expo North America was previously called the International Boston Seafood Show/Seafood Processing America. With 19,000 buyers and suppliers of fresh, frozen, packaged and value-added seafood products, equipment, and services, the expo attracts attendees from more than 100 countries.
The brand graphic uses a creative illustrations of a fish on a red circle which is made to stand out on a warm blue background. It is pleasing to the eye and also formal enough to attract clients from all over the world.
New England Food Show
The New England Food Show is sponsored by the Massachusetts Restaurant Association and supported by other New England state restaurants and also retail, hospitality and specialty food associations. It is one of the region’s largest and most popular trade shows for retail food and food service buyers and professionals.
The graphic for the New England Food Show is creative and professional at the same time because it aims at attracting professionals and food service buyers. The best part of the logo design is how the designer has used the bottom of the letter “g” to look like a noodle on a fork.
World Tea Expo
World Tea Expo is a tradeshow and conference dedicated to premium teas and products associated with it. The purpose of the expo is to blend fresh ideas, new trends, and new distribution channels with three days of focused buying, selling, and education.
The World Tea Expo emblem uses three different fonts, which is a bit of a no-no in graphic designing but still manages to look good. This emblem proves that it’s okay to break some rules as long as the end product looks good. A pretty concoction of the colors green and yellow, the logo manages to look elegant and inviting at the same time.
Healthy Beverage Expo
One of the more recent trade fairs, Healthy Beverage Expo was launched in 2013 for forward-thinking beverage companies met face-to-face with major buyers which include: Campbell Soup, Dr. Pepper PepsiCo, Starbuck's, Target and many more.
The graphic emblem for this expo is very simple and the colors not so bright – the choice is understandable though with the obvious connection of green with natural and healthy and blue with water. It’s not a bad logo but I feel it could have been made to look better with brighter colors and perhaps a bit of creative insight.
Food conventions don’t really have any dos and don’ts but do keep your market in mind when deciding upon an identity. In this age of virtual communication there is no substitute fair and conventions which give way to face to meetings. You must ensure a more-than-approachable identity through food convention logos to harbor success for your event.