Brandywine CrossFit Postcard

Flyer

Contest Holder clindquist1 ?

Last Logged in : 4634days2hrs ago

Concepts Submitted

Guaranteed Prize

250

Winner(s)

Marketing collateral

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Brandywine CrossFit Postcard

Industry: Sports Logo

Contest Launched: Aug 05, 2011

Selected: 1 winning design from 69 concepts

Winning Design by: Benoit

Close Date: Aug 12, 2011

Concept #61

Awarded as a winner

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Creative Brief

Title

Brandywine CrossFit Postcard

Subtitle

Flyer

Tagline

Details

Industry type

Sports

Target audience (Corporate, Fun, Personal etc)

The target audience are individuals interested in superior fitness. CrossFit appeals to a wide demographic, but is currently very popular with individuals in the military, police and fire departments.

Requirements

Incorporate the principles of our mission statement in some fashion: Our mission at Brandywine CrossFit is to forge healthy human beings. We train in an environment of integrity, respect, kindness and trust where ancient wisdom meets modern truth. We are committed to helping all of our clients discover true fitness. Our highly effective programs involve constantly varied, high intensity, functional movements designed to improve cardiovascular endurance, strength, stamina, flexibility, speed, power, agility, balance, coordination and accuracy.

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Discussion

Comments

August 10, 2011 7:00 PM
sgrmagnolia

Regarding my entries - the cool thing to keep in mind for this kind of piece is you can keep it fresh really easily. Just changing the photo to your different trainers working out and their work out mentality captured in a phrase or two can become a very personal piece from your gym. Just a thought to have looking forward. Thanks!

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August 08, 2011 12:49 PM
clindquist1
Project Holder

I like both of these drafts. However, I am not sure if this will sell people or educate them about what we do. I worry that "Enjoy the Pain" might scare some people. Once they are in our box they will get it. I like the way you have bulleted the important items. However, I wonder if a little more explanation is needed. You have highlighted our methods - Precision, Variety and Progression. How can we make it clear that these methods will result in improved cardiovascular endurance, etc... with the ultimate goal being Optimal Health and Wellness of mind, body and spirit?

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August 07, 2011 6:55 AM
clindquist1
Project Holder

For this project we will also need to include our address which is: 276 Dilworthtown Road West Chester, PA 19382 Our phone number: 610-357-3919 And our web address: BWCF.NET Thank you.

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 61	$ 250

Brandywine CrossFit Postcard

Concept #61

Creative Brief

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