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Business Logo for Marketing Agency, SUMM

SUMM

Contest Holder MelissaSU ?

Last Logged in : 4498days15hrs ago

Concepts Submitted

251

Guaranteed Prize
299
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Business Logo for Marketing Agenc ...
Industry: Marketing Logo
Contest Launched: Nov 30, 2011
Selected: 1 winning design from 251 concepts
Winning Design by: BoBoDesign
Close Date: Dec 17, 2011


Business Logo for Marketing Agency, SUMM - Marketing


Awarded as a winner
Project Report    

Sort by:


#174

#173

#65

#63

#184

#183

#108

#81

#80

#79

#72

#52

#31

#18

#17

#171

#158

#157

#103

#73


Creative Brief


Business Logo for Marketing Agency, SUMM

SUMM

Yes

SUMM (StudentUniverse Media and Marketing, a division of StudentUniverse) is a full-service media and marketing firm specializing in brand strategy and execution in the college market.

From concept inception to execution, SUMM designs, manages, and executes college marketing campaigns for its clients.

We are a boutique agency with over 20 years of experience and have a large network of sites as well as access to over a million college students.

We are experts in the college market.

Marketing

Logo Type
Logo Type

Symbolic
Symbolic

Initials
Initials

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Industry Oriented
Fun
Illustrative

We like the idea of a blue or green as the core color.

not sure

We do not want a Plus sign (+) in our logo, but seeing one design with an equals sign (=) might be interesting (definitely not sold on this idea!)

Another idea is to be playful, yet professional with the college tone

We would like to steer away from the branding of this agency (http://www.sumagency.com/) to avoid any and all confusion or association.

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Discussion


Comments

  • December 13, 2011 4:32 PM
    MelissaSU MelissaSU
      Project Holder
    Thank you all for your submissions. However, we are still not seeing a concept that we are sold on. So, we'd like to offer a few new suggestions for completely new logo concepts: -SUMM will be a marketing agency with B2B clients so the logo should be clean, simple, and professional. -we like blues and greens with a professional tone -We have decided against the university font and would like to see some submissions with other font types. -SUMM letters should be uniform in color and font instead of highlighting the U. -Please do not use fading colors. -the symbol should be in-line with or behind the lettering -an idea for the symbol is to use something that is iconic for college OR relates to the universe within our name

    Like Icon 0   DislikeIcon 0
  • December 12, 2011 2:46 PM
    MelissaSU MelissaSU
      Project Holder
    #174 - Could you please make the circles not-parallel like #63, but keep them behind the lettering? Also, do not fade the blue. Submit that design, and we would like to see an additional color option (dark grey and blue maybe?)

    Like Icon 0   DislikeIcon 0
  • December 12, 2011 9:10 AM
    MelissaSU MelissaSU
      Project Holder
    #171 - Thanks! We like this, but could we see it with less color? Make all letters one color, and font size should be a little smaller as compared to the triangles. Also, please remove "StudentUniverse Media and Marketing".

    Like Icon 0   DislikeIcon 0
  • December 09, 2011 12:43 PM
    MelissaSU MelissaSU
      Project Holder
    17 - What would the logo look like with the rings behind the lettering? What would the logo look like with the rings parallel? In one version could you please unbold the U only?

    Like Icon 0   DislikeIcon 0
  • December 09, 2011 12:42 PM
    MelissaSU MelissaSU
      Project Holder
    120- Can we see the swirl as one solid color? We like where this is going, and would also like to see the University typeface on all the letters, and to tighten the lettering so it is more uniform. More color options as well please!

    Like Icon 0   DislikeIcon 0
  • December 08, 2011 12:40 PM
    MelissaSU MelissaSU
      Project Holder
    Hi Designers! Thank you for all your great submissions! Our favorites are: 72 and 17 38 and 39 We would love to see more options of these designs.. some ideas are: 39: try a new texture around the S. Maybe ivy (like in a university crest), different paintbrush strokes, buzz saw feeling... we are open to anything - be creative! 72: Can we see the font unbolded? Feel free to upload designs like these... we love them!

    Like Icon 0   DislikeIcon 0
  • December 08, 2011 8:48 AM
    MelissaSU MelissaSU
      Project Holder
    # 63 & 65 - Could you make the S bigger? It looks like it is not the same size as the rest of the letters.

    Like Icon 0   DislikeIcon 0
  • December 07, 2011 9:13 AM
    MelissaSU MelissaSU
      Project Holder
    All designers: do you mind submitting a 1-2 sentence creative description of the idea behind the design? We want to get a sense for what all these symbols and designs are about in your mind. Also, in general, we like the symbol to be in-line or within/behind the lettering. 17 & 18 - We love the SUMM typeface, but we would like more options on the arrow / circles. We like where this is going a lot! 28 - Nice typeface but hard to read. Can you play around with a new symbol/design? 17, 18, 31: would like to see how these would look if all letters were the same typeface as the U 11 - It would be great to see this in different fonts. 21 & 22 - Could you try putting the symbol in-line with the lettering? 31 - Could you submit an additional color scheme?

    Like Icon 0   DislikeIcon 0
  • December 06, 2011 3:10 PM
    MelissaSU MelissaSU
      Project Holder
    HI Designers! Would anyone want to try a design using the classic University typeface? (example: http://www.fueleon.com/images/Letter_U.jpeg)

    Like Icon 0   DislikeIcon 0
  • December 06, 2011 11:31 AM
    MelissaSU MelissaSU
      Project Holder
    Thanks for the additional designs! 6, 7, 8: Not our favorites, but what about playing up the U - like University-style? I am not sure how that would look. The S isn't coming across as student. But we do think the idea of having a symbol is fun.. keep trying! We like the cleanliness.

    Like Icon 0   DislikeIcon 0
  • December 05, 2011 3:29 PM
    MelissaSU MelissaSU
      Project Holder
    # 1 & 2 - Too plain and text based. # 2 - Way too dark # 3 - I don't quite understand the concept around the first S. # 4 - Not really sure what you are going for.. # 5 - I appreciate that you thought about this and ideated a concept, but it is not visually appealing to us.

    Like Icon 0   DislikeIcon 0
  • December 05, 2011 8:59 AM
    MelissaSU MelissaSU
      Project Holder
    All drafts: We do not need to spell out "StudentUniverse Media and Marketing" - just SUMM is ideal!

    Like Icon 0   DislikeIcon 0