KC Products, Inc. - Business logo change/update

KC Products, Inc.

Contest Holder sharonspence ?

Last Logged in : 4733days22hrs ago

Concepts Submitted

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: KC Products, Inc. - Business lo ...

Industry: Cleaning Logo

Contest Launched: Apr 20, 2011

Selected: 1 winning design from 66 concepts

Winning Design by: sirio

Close Date: Apr 27, 2011

Concept #66

Awarded as a winner

#31

#29

#58

#57

#44

#13

#42

#43

#41

Creative Brief

Project name

KC Products, Inc. - Business logo change/update

Design Text

KC Products, Inc.

Tagline

Leader of the Green Revolution

Include this tagline in my logo.

Yes

Describe who/what this design is about

KC Products markets certified environmentally safe cleaner/degreasers for household and industrial users. We are considered the leader of the “green” revolution and were the first company to offer safe cleaners to the market in 1985. This new logo will be an upgrade to our old logo for an overhaul of our current website, sales collateral, plastic spray bottles, adhesive lables on various sized containers, business cards, stationary & envelopes. We would like our logo to be compatible with the diverse market of household consumers and commercial users. We prefer the colors of greens and blues, we like the environmental look of water drops, the earth, but not too cutesy but also not too severe business – a happy medium. We hope to print on paper that is obviously recycled with an off white to tan look, using 2 colors in the logo. We want people to think of nature, sustainability, and safety, yet perceive it to mean our products are powerful and capable of handling the toughest industrial degreasing operations. The logo above is the current one – please change the tag line to Leader of the Green Revolution. kcproductsinc.com Here are some sites that have a similar look/feel or images we are going for... simple but not too abstract, easy to print with not too many small details, but maybe add a glow like there's a light source to the side...

Industry type

Cleaning

What kind of design are you looking for?

Symbolic

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Sophisticated
Corporate
Modern
Outdoors/Natural
High Tech

What colors would you like?

Green, turquoise, blue, aqua, or any variation of these to be printed on a recycled paper look.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Here are some ideas we liked online, went to google images for earth, water drop, eco-friendly, blue, green...
Things to avoid: too much detail, too cutesy/playful, too stiff or stuffy...
http://www.daimer.com/green-chemical-company/
http://www.google.com/imgres?imgurl=http://www.dreamstime.com/earth-drop-eco-concept-thumb13801506.jpg&imgrefurl=http://www.dreamstime.com/royalty-free-stock-image-earth-drop-eco-concept-image13801506&usg=__MtrDCl7Yzpj0odXZ5oYXa5F9OpE=&h=350&w=217&sz=47&hl=en&start=0&zoom=1&tbnid=Vg0r8ubneGPieM:&tbnh=121&tbnw=75&ei=d0evTcOkCuXRiALgs-moBA&prev=/search%3Fq%3Dearth%2Bdrop%2Beco-friendly%26um%3D1%26hl%3Den%26biw%3D925%26bih%3D512%26tbm%3Disch0%2C190&um=1&itbs=1&iact=hc&vpx=636&vpy=96&dur=2031&hovh=280&hovw=173&tx=83&ty=226&page=1&ndsp=16&ved=1t:429,r:14,s:0&biw=925&bih=512

http://www.google.com/imgres?imgurl=http://thumbs.dreamstime.com/thumb_374/12369405785gqowX.jpg&imgrefurl=http://www.stockphotos.it/image.php%3Fimg_id%3D8533038%26img_type%3D1&usg=__BaaGwDUksq5hBHnZf9Ua6bhmRjc=&h=316&w=300&sz=33&hl=en&start=64&zoom=1&tbnid=H98hbFGy30uxSM:&tbnh=168&tbnw=165&ei=TUivTefXI-vUiAKfqZW6BA&prev=/search%3Fq%3Dearth%2Bdrop%2Beco-friendly%26hl%3Den%26biw%3D925%26bih%3D512%26site%3Dsearch%26tbm%3Disch0%2C2878&um=1&itbs=1&iact=hc&vpx=139&vpy=83&dur=16&hovh=230&hovw=219&tx=101&ty=146&page=8&ndsp=8&ved=1t:429,r:4,s:64&biw=925&bih=512

http://www.google.com/imgres?imgurl=http://2.bp.blogspot.com/_oq7Y0HiEPo8/S9GeU7X_ytI/AAAAAAAAAF8/A4sypSCQVR4/s1600/drop_of_water___tears_by_ramma7%255B1%255D.jpg&imgrefurl=http://brenda-martin.blogspot.com/2010/04/earth-day-22-april.html&usg=__Ia2GTsGJpwqqCVyaq9MLkBpNBfs=&h=558&w=541&sz=46&hl=en&start=173&zoom=1&tbnid=rBydG5EIlBI1HM:&tbnh=166&tbnw=160&ei=l06vTbOYJ47PiAKH9bWeBA&prev=/search%3Fq%3Dearth%2Bwater%2Bdrop%2Bsustainable%26um%3D1%26hl%3Den%26biw%3D925%26bih%3D512%26tbm%3Disch0%2C8606&um=1&itbs=1&biw=925&bih=512&iact=rc&dur=3843&page=23&ndsp=9&ved=1t:429,r:5,s:173&tx=67&ty=62

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Discussion

Comments

April 27, 2011 4:59 PM
sharonspence
Project Holder

#66 needs the black on white sample as well, love the color logo! This may be it!

0 0
April 27, 2011 2:58 PM
sharonspence
Project Holder

We are hoping to choose a logo today. Can anyone try creating a logo out of the KC incorporating the globe & drop? A few are out there, but none we really love so far...

0 0
April 27, 2011 2:56 PM
sharonspence
Project Holder

So many great ideas! Rolypoly - yours are really creative & beautiful, however, we are looking for a more simple logo.

0 0
April 27, 2011 2:41 PM
sharonspence
Project Holder

#58 - can you add the text to the top of the green circle?

0 0
April 27, 2011 2:25 PM
sharonspence
Project Holder

Sirio: Can we see those changes and then also see the black on white version (for printing on plastic containers)? Thanks!!

0 0
April 27, 2011 2:08 PM
sharonspence
Project Holder

#58 - seems the text is not very visible on the green circle, huh? Hmmm...

0 0
April 27, 2011 2:04 PM
sharonspence
Project Holder

Wow! #60 by sirio - we really like that! We need to change revolution to movement and can we please left justify the logo with the text to the right to see how we like it? Also, can we see what it looks like all blue on white (this is what would be printed on plastic containers). We only have 3 hours to see these - - - can you help? Thanks for your submission!

0 0
April 26, 2011 4:26 PM
sharonspence
Project Holder

#29 Innovative Expert = We have had a lot of negative feedback on the word revolution in the by line. Could you use the word movement in place of revolution on the ribbon that wraps around the globe. I would still like to see revolution on the first change we sent you but movement on the last set. thanks

0 0
April 26, 2011 4:04 PM
sharonspence
Project Holder

OVERALL - Things we love - a little "shine/sparkle" on the logo somewhere, color fade on the text, the globe w/the drop, strong, bold, bright color, nothing too detailed, left justified logo with tag line and KC Products, Inc. to the right of it.

0 0
April 26, 2011 4:02 PM
sharonspence
Project Holder

fantastica: your designs are also really beautiful, but we are looking to project a modern image for industrial users, but not too harsh since we also market to household users. Would love to see something a bit more modern...thanks!

0 0
April 26, 2011 4:00 PM
sharonspence
Project Holder

fawwaz: #13 is beautiful - maybe too beautiful for the image we want to project - might need to "man it up" a it...also, we do like the sun, but need to keep it down to 2 colors to lower cost of printing. Thank you so much!

0 0
April 26, 2011 3:58 PM
sharonspence
Project Holder

On #29 can we also swap the drops - use the drop/globe from #30 - looks cleaner...thanks for all your hard work!

0 0
April 26, 2011 3:55 PM
sharonspence
Project Holder

ValidDesign: #30 is really crisp looking - love it! Can we left justify it and make the text blue and the tag text green? We also like the inc to be vertical on the end. On #29 can we left justify as well but add the tag line to the green circle, maybe one where the tag line stands up as well? Thanks!

0 0
April 26, 2011 3:53 PM
sharonspence
Project Holder

Vector: #34 is real nice! Can we try swapping the colors of the dividing line and the tag line?

0 0
April 26, 2011 3:52 PM
sharonspence
Project Holder

Great new designs, everyone! ValidDesign: #37 is our favorite on white background. Love the vertical inc! Can we change the leaves to solid green with the white line inside them?

0 0
April 24, 2011 6:15 PM
fantastica

Hey mister don't forget my deisgn Happy Easter :)

0 0
April 22, 2011 2:44 PM
sharonspence
Project Holder

We have been thinking about using the side of the water drop as the beginning of the K in KC Products, by curving the K. What do you think. Is it redunant and out dated? Maybe just curving the K next to the water drop just far enought away to seperate them without touching.

0 0
April 21, 2011 6:13 PM
fantastica

thanks for invitation..........

0 0
April 21, 2011 4:48 PM
sharonspence
Project Holder

I do like the font in #3 better than #2...

0 0
April 21, 2011 4:47 PM
sharonspence
Project Holder

On #3 we actually want the KC to be green and to appear as the land masses... Also, can the graphic & the company name etc be closer together? Thanks for all your help!

0 0
April 21, 2011 4:12 PM
sharonspence
Project Holder

We found a great example of a crystal looking water drop, looked very modern, almost like an award, you know? Found it on Google Images searching earth eco water drop I believe. Maybe try something more abstract/geometric but not too cold looking? We are heading in the right direction :)

0 0
April 21, 2011 4:00 PM
sharonspence
Project Holder

The modern crystal look we like we found on google images...I would like to send you the example, but am trying to see how to get it to you...let me see...

0 0
April 21, 2011 3:55 PM
sharonspence
Project Holder

Nice! Can we try a different font for the KC Products, Inc. ? Also, maybe try one with the KC inside th globe in green?

0 0
April 21, 2011 3:15 PM
DDesign

sure. I'll do :)

0 0
April 21, 2011 3:00 PM
sharonspence
Project Holder

Good start! We prefer left justified text with logo to the left of that, and maybe a more "crystal" look for the water drop. Can we use green for the continents on the globe?

0 0