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Logo design for a social/behavioral research and technology company

COG analytics

Contest Holder sarahboyd ?

Last Logged in : 936days14hrs ago

Concepts Submitted

107

Prize Money
199
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Logo design for a social/behavior ...
Contest Launched: Jul 20, 2012
Selected: 1 winning design from 107 concepts
Winning Design by: mocha19
Close Date: Jul 31, 2012


Logo design for a social/behavioral research and technology company - Research and Development


Awarded as a winner
Project Report    

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#78

#77

#75

#56

#29

#27

#26


Creative Brief


Logo design for a social/behavioral research and technology company

COG analytics

Yes

A company that seeks to be a global leader in improving public health by reducing and eliminating health disparities through research; innovative technological solutions; prevention and treatment initiatives; and community outreach, education, and training. 

Research and Development

Abstract Mark
Abstract Mark

Initials
Initials


Modern
Sophisticated
Simple
Professional

we do not have a strong preference for color

2

We would like to see a treatment that incorporates an image of a cog (like a machine gear) with the initial letters COG.

The name of the firm is COG Analytics. We would like the "COG" to be all caps. We are flexible regarding the word "Analytics." We would like to see one treatment with "analytics" without initial cap.

The firm does research and development that will impact public health policy. However, its work is primarily in social / behavioral research, NOT medical research. Please do NOT use stereotypical medical images. Please do NOT use a cog imposed on a human head image.

The COG analytics logo will be used in a website design similar to that of jhu.edu. We are leaning towards using a charcoal grey background and blending edges of the rotating images as on jhu.edu site. However, these colors may differ from JHU.edu site.

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Discussion


Comments

  • July 29, 2012 2:01 PM
    sarahboyd sarahboyd
      Project Holder
    hi again, my client would like to see the symbol and overall design of #79 with font from #72. many thanks.

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  • July 28, 2012 10:41 PM
    sarahboyd sarahboyd
      Project Holder
    for draft #67. the client likes this draft, but would like to see a version with something filling the large open gear shape. Please refer to this image for inspiration. Thanks for your submissions. http://i.istockimg.com/file_thumbview_approve/14451413/2/stock-illustration-14451413-cog-wheels-seamless.jpg

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  • July 28, 2012 10:40 PM
    sarahboyd sarahboyd
      Project Holder
    draft #72 client would like to see two variations on this draft: 1. please make green color a bit warmer 2. please make green color a bit warmer and try a sans serif font. thanks for your submissions.

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  • July 28, 2012 1:40 PM
    sarahboyd sarahboyd
      Project Holder
    draft #17, I like the symbol and the colors and the font; please try a version adding the word "COG" before "Analytics" draft #52, draft #57, draft #58 please try a version with lime green color instead of blue draft #55 like but please try a version without the globe and with "Analytics" in all caps draft #56, draft #57, and draft #58 here "Analytics" is larger than "COG" please try versions with "COG" bigger than "Analytics" or with both words the same size draft #57 and draft #58 Please try a version with a serif font as in the logo from riskproject.org

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  • July 27, 2012 1:25 PM
    sarahboyd sarahboyd
      Project Holder
    #35 We like the layout of the text part; the font is close to what we want, though the font could be a bit thinner; please try different, muli-cog image as described in notes and image. (please see previous comment ) #37 - Like the cogs but wonder if they could be a bit more intricate, like the examples in notes from client. (Please see previous comment.) Also, like the name presentation, please try a version with a thinner font for the word "COG" #41 would like to see thinner font #43 - Like the name presentation but not the symbol; please try a version with a different symbol; please see client's notes and sketches in previous comment #46 - Name presentation not bad, do not like the symbol; please see client's notes and sketches in previous comment #47- #48 - Please make "COG" font could be slightly thinner. Please try a different version of the multiple gears, making it more intricate, perhaps as provided in notes and image. (please see previous comment )

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  • July 27, 2012 1:13 PM
    sarahboyd sarahboyd
      Project Holder
    draft # 51 Client really likes the multiple gear symbol but would prefer font for the name similar to that used in logo on riskproject.org. (Sorry I don't know name of the font.) Thanks.

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  • July 27, 2012 1:10 PM
    sarahboyd sarahboyd
      Project Holder
    draft #42. Client really likes the text treatment /font for the name. However, client does not like the swoosh symbol. Client would very much like to see a symbol with multiple gears. Please see sketches, notes and image from previous comment on image. thanks

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  • July 27, 2012 1:03 PM
    sarahboyd sarahboyd
      Project Holder
    Hello all designers. The client has provided some more guidance and input. The client has provided some design ideas and written notes with regards to what they are looking for. The client hopes that you will use these as a suggestions and will develop the ideas further. Please see the clients sketches and notes in the PDF file here: http://academicwebpages.com/preview/COG%20analytics%20logo%20contest/ Below is a link that shows images of some interesting looking cogs that we like. It conveys motion and depth, but above all illustrates a range of different cog designs that would translate well to 2-D application. http://i.istockimg.com/file_thumbview_approve/14451413/2/stock-illustration- 14451413-cog-wheels-seamless.jpg

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  • July 26, 2012 1:01 PM
    sarahboyd sarahboyd
      Project Holder
    draft #41. I sort of like the gear; I hate the figures with the neckties inside the gear. Please try a version with multiple gears. Thanks.

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  • July 26, 2012 11:48 AM
    sarahboyd sarahboyd
      Project Holder
    draft #38 and #39; please try variation with a cog (gear) shape instead of round graph symbol Thanks for your submisssion!

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  • July 26, 2012 8:30 AM
    sarahboyd sarahboyd
      Project Holder
    draft #28 - Please separate the letters a little to help distinguish one from another and finish off the top of the "G" a little more. draft #35 - The client likes the cog but not the orange triangular design next to it. Please try versionsintegrate the cog image into the word "COG" or use the cog image in a different way.

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  • July 26, 2012 7:40 AM
    sarahboyd sarahboyd
      Project Holder
    for draft #14, please try a version using the same text treatment for the name "COG analytics" with a new, symbol that incorporates multiple cogs and gears working together as in this image: http://www.istockphoto.com/stock-photo-6007483-cog-stack.php?st=04e404a This image shows how a cog (gear) can be used to transfer small movements into larger ones. The concept that the client is hoping to convey is that small actions can lead to larger and more powerful impact.

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  • July 26, 2012 7:40 AM
    sarahboyd sarahboyd
      Project Holder
    For all designers: The client would like to see a design that incorporates multiple cogs and gears working together as in this image: http://www.istockphoto.com/stock-photo-6007483-cog-stack.php?st=04e404a This image shows how a cog (gear) can be used to transfer small movements into larger ones. The concept that the client is hoping to convey is that small actions can lead to larger and more powerful impact.

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  • July 24, 2012 3:30 PM
    sarahboyd sarahboyd
      Project Holder
    more feedback from client: draft #21 and draft #22 client feels this is too techie and dated draft #23 please try a gear/cog image instead of a partial globe

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  • July 24, 2012 3:16 PM
    sarahboyd sarahboyd
      Project Holder
    draft #14 we like the lean and clean look of the symbol in this draft draft #17 please try keeping the symbol on the left, but please add the "COG" text above "analytics" Many thanks for your revisions! Here is some more feedback from the client: draft #9, please try version with a gear instead of the globe draft #17 please try a version without the arrows in the symbol, and perhaps incorporate a gear shape into the outer circle of the symbol, draft #20 please try a version without the globe in the center of the "COG" draft #26 please try a version with a gear shape instead of a circle

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  • July 23, 2012 2:38 PM
    SiteAdmin SiteAdmin
     
    Designers, This contest is only for a logo design. Stationery contest will be launched after this contest. Good Luck!! -Steve

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  • July 23, 2012 12:33 PM
    sarahboyd sarahboyd
      Project Holder
    Thanks for your submissions! Here is some more information about the company: COG Analytics is a research and technology company committed to identifying and addressing the social and environmental determinants that contribute to poor health outcomes.  The company’s focus is on the development of technologies that are designed to promote healthy behaviors. Here is some feedback from my clients: For all designers, we would welcome designs using a neutral grey and orange color scheme. draft #1, looks a bit dated and static; draft #2, looks a bit dated ; draft #5, we like this draft, but are concerned that it is too much like ATT globe logo, please try a cog (like a gear) image where the partial globe image is now; draft #9, dates, too typical, not inspiring; draft #12 looks dated; please try a version with a cog in place of the globe; draft #13 we like the clean lines, but this is a bit too bland and static; draft #14, please try another variation of the cogs/gears, perhaps without the enclosing circle; draft #16 looks a bit dated ; draft #17 treatment of the COG is too confusing; we cant read "COG"; please try a version with a different treatment of COG text. We like the use of orange. draft #18 a bit too busy, but going in the right direction; please try a version without the globe in the center of the "O" in COG;

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  • July 22, 2012 1:01 PM
    sarahboyd sarahboyd
      Project Holder
    for draft #5, can you please try a blending of a cog image and a globe image? thanks.

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  • July 22, 2012 12:46 PM
    sarahboyd sarahboyd
      Project Holder
    draft #14, it mean, much nicer. Thanks

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  • July 22, 2012 12:46 PM
    sarahboyd sarahboyd
      Project Holder
    draft #14, my nicer! thanks!

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  • July 22, 2012 8:48 AM
    sarahboyd sarahboyd
      Project Holder
    draft #4 please try a different cog as the leading symbol. thanks.

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  • July 22, 2012 8:47 AM
    sarahboyd sarahboyd
      Project Holder
    Thanks for your submissions! For all designers, please try treatments using a cog shape (like a gear, with teeth) for the symbol. for draft #3 please try a different image for the symbol at the front. I don't like the rainbow color scheme. Not sure where you are going with shape of that there. draft #5 I like the treatment of the text best in this design draft #7 and draft #8 I am not sure what the symbols are supposed to represent here. Can you try an alternative image/symbol? for #9, #10, #11, #12, #13 please try a version with a cog as opposed to a globe image.

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  • July 21, 2012 11:37 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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  • July 21, 2012 8:24 AM
    sarahboyd sarahboyd
      Project Holder
    Thanks for submitting. I am running this contest for a client. They may be a bit slow in responding over the weekend. I promised to review and give ratings. Thanks for your efforts.

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