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The Velvetcase
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Contest Holder
kapilh
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Last Logged in : 4259days6hrs ago |
Concepts Submitted
56 |
Guaranteed Prize
200
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Live Project
Deciding
Project Finalized
Logo for a web+retail fine jewellery brand
The Velvetcase
No
Care, Service, Variety
Aspirational, Exclusive
Purity, Trust, Ethical
Fine Jewellery, Diamonds
Jewelry
Symbolic
Abstract Mark
Initials
Illustrative
Feminine
Sophisticated
Simple
Professional
High Tech
Rustic
purple - similar to (C:50 M:100 Y:0 K:0) gold - similar to (C:25 M:25 Y:75 K:20)
2
We have one logo design that we are Ok with --- but want to see more options before we finalize our logo. Our business concept summary below -
The Velvetcase is a fine jewellery retailer operating with a hybrid ‘brick and click’ business model and targeting the semi-luxury consumer segment. Our goal is to become a single destination for a consumer’s jewellery needs across occasions, genres, categories and price ranges.
The ‘brick and click’ business model we have chosen will solve the key structural problems of high inventory costs and working capital needs in the traditional retail jewellery industry as well as build trust with the consumer. We are building a rich interactive technology platform that will power our 250-400 sqft. stores and showcase an exclusive jewellery collection designed by 100+ top Indian and global designers and spanning multiple genres of jewellery – brilliant diamond, uncut diamond (jadau), gold & antique, platinum, silver, etc.
Our value proposition to a consumer is
• Largest variety in multi-genre jewellery
• Access to several top Indian and global designers
• Trustworthy quality (certified/hallmarked jewellery) at a 20-25% discount to retail prices
And all this in the same environment of a physical store where an Indian customer shops today.
The technology platform will serve The Velvetcase stores and also enable ecommerce with a view towards customer centricity. Special emphasis is placed on top class photography and imaging including 3D videos of the product, 1:1 scaling to ensure setting the right customer expectation and integrating augmented reality (next phase) so that a customer can have a life like, yet virtual experience to viewing or trying jewellery. Moreover, the platform will track, aggregate and analyze consumer preference data on which products/brands they view and transact (or not). The ultimate goal is to personalize the customer experience across screens –in store and on personal devices – and become the single destination for all their jewellery needs.
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