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Logo for adult beverage sales and marketing division

Advantage Sales and Marketing - Beverage Solutions

Contest Holder kentotto ?

Last Logged in : 4692days23hrs ago

Concepts Submitted

41

Prize Money
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project Finalized


Project: Logo for adult beverage sales and ...
Industry: Marketing Logo
Contest Launched: Nov 19, 2010
Selected: 1 winning design from 41 concepts
Winning Design by: finaldesign
Close Date: Nov 26, 2010


Logo for adult beverage sales and marketing division - Marketing


Awarded as a winner
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Creative Brief


Logo for adult beverage sales and marketing division

Advantage Sales and Marketing - Beverage Solutions

Yes

Advantage Sales and Marketing is a sales and marketing company for various consumer packaged goods. We are building a division that caters specifically to alcohol manufacturers (wine, beer, spirits/hard alcohol). We handle product sales to the retailer (grocery store, liquor store), marketing the product inside the store (through signage, coupon promotions, etc.), and merchandising the product on the shelf to ensure the right product is on the right shelf at the right time. We also coordinate and execute in-store sampling/demonstrations.

We are very much a "behind the scenes" company. We handle many of the things you would imagine the actual manufacturer/brand and/or store employees to be doing themselves. But we do it better, cheaper and faster with elegance.

Sample brands that would pay for our services include major liquor (Bacardi, Jack Daniels), wine (Gallo, Beringer), and beer (Heineken, Anheiser Busch) producers.

Marketing

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative

Web 2.0
Web 2.0


Sophisticated
Modern
Industry Oriented
Serious

Our normal corporate colors are Blue (Pantone 282C) and Grey (Pantone Cool Gray 11C). We also use the following accent colors: Pantone 292C; Pantone 152C; Pantone 187C; Pantone 383C; However, we are completely open to new color combinations/ideas.

3

Here is the ASM logo that should become part of this overall logo:
http://www.asmnewsroom.com/wp-content/uploads/2010/01/ASM-300dpi_cmyk.jpg

You can find more versions of the logo on this page: http://www.asmnewsroom.com/multimedia/

And more information on ASM in general here:
http://www.asmnet.com

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Discussion


Comments

  • November 21, 2010 12:15 AM
    kentotto kentotto
      Project Holder
    Please note that the "Advantage Sales and Marketing" logo referenced in the creative brief with the swish/eyebrow should be not be changed at all -- it should be one element within this larger logo. We are not looking to recreate an entire logo for this one division, just build upon the current logo. To give you an example of another brand who does this, please search for Mountain Dew. They use the same Mt. Dew logo but all elements around the logo to define that particular flavor. Image: http://tinyurl.com/26gtpey So, keep the entire Advantage Sales and Marketing logo provided in the brief (http://tinyurl.com/29crpku) and just build some imagery and typography on the side or below this logo to identify this division (Beverage Solutions).

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