So we are a photography company, been in business since 2006, and our logo is very recognizable HOWEVER, it's hard to work with... it's too thin for logo'ing swag for example, and there is no simple icon version and horizontal version.
I want something more like Sportsstats has, but in our colours, and not exactly the same (obviously), but this is the style I think I like.
Small logo for icon: https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash3/161932_376385140499_380888580_q.jpg
See how the logo can be picked apart with the S being used a icon? Right now we can't do that with our logo, it's all or nothing.
Our current logo: http://www.zoomphoto.ca/v4/_img/logos/www_logo.png