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Design Consultation

New logo for an existing company

Zoomphoto.ca

Contest Holder zoomphoto

Last Logged in : 1843days7hrs ago

Concepts Submitted

69

Prize Money
199
Winner(s)

1

A Logo, Monogram, or Icon vield All design entries are veiled from other designers till the end of the contest.

Zoomphoto.ca Logo Winning Design by eeshu


Awarded as a winner

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addto Project Report


#38

Zoomphoto.ca A Logo, Monogram, or Icon  Draft # 38 by eeshu

#66

Zoomphoto.ca A Logo, Monogram, or Icon  Draft # 66 by nafisa

#65

Zoomphoto.ca A Logo, Monogram, or Icon  Draft # 65 by nafisa

#45

Zoomphoto.ca A Logo, Monogram, or Icon  Draft # 45 by eeshu

#44

Zoomphoto.ca A Logo, Monogram, or Icon  Draft # 44 by eeshu

#36

Zoomphoto.ca A Logo, Monogram, or Icon  Draft # 36 by eeshu

Creative Brief


New logo for an existing company

Zoomphoto.ca

No

So we are a photography company, been in business since 2006, and our logo is very recognizable HOWEVER, it's hard to work with... it's too thin for logo'ing swag for example, and there is no simple icon version and horizontal version.

I want something more like Sportsstats has, but in our colours, and not exactly the same (obviously), but this is the style I think I like.

http://www.sportstats.ca/

Small logo for icon: https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash3/161932_376385140499_380888580_q.jpg

See how the logo can be picked apart with the S being used a icon? Right now we can't do that with our logo, it's all or nothing.

Our current logo: http://www.zoomphoto.ca/v4/_img/logos/www_logo.png

Photography

Modern
Simple

Orange
Grey
Black
White

3

Copied from the main text:
http://www.sportstats.ca/

Small logo for icon: https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash3/161932_376385140499_380888580_q.jpg

See how the logo can be picked apart with the S being used a icon? Right now we can't do that with our logo, it's all or nothing.

Our current logo: http://www.zoomphoto.ca/v4/_img/logos/www_logo.png

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Discussion


Comments

  • October 25, 2013 3:37 PM
    avatar zoomphoto
    Project Holder
    #38 is awesome! Bolder font might be nice, and a stacked version and I think we have a winner.

    Bolder font, think when you're screening a shirt, or printed sign.. the letters need to be seen.

    But I really really like #38!

    Like Icon 0 DislikeIcon 0
  • October 25, 2013 8:58 AM
    avatar zoomphoto
    Project Holder
    A combination of #35 and #17 would be awesome.

    Adding the corners, makes it look like a viewfinder and less like the Zellers logo... gives the more 'camera' look.

    Wow.. these are awesome!

    Like Icon 0 DislikeIcon 0
  • October 24, 2013 10:28 AM
    avatar zoomphoto
    Project Holder
    #17 and #16 are awesome.. can we keep on that route try different fonts?

    Here is the Zellers logo I was telling you about in my last comment:

    http://smartcanucks.ca/wp-content/uploads/2009/08/logo-z-med.gif

    Like Icon 0 DislikeIcon 0
  • October 23, 2013 7:58 PM
    avatar zoomphoto
    Project Holder
    #14, I like that one! I think we're getting there. I am passing it around now here for comments.

    Like Icon 0 DislikeIcon 0
  • October 23, 2013 1:37 PM
    avatar zoomphoto
    Project Holder
    #6 - 10. these are nice, but there is no way to isolate one element for the icon... so in my examples see how Sport stats has a Square S that can be used alone, or with the words to create the whole logo.

    So they can have the whole logo, or just the S, and it still works.. it's still branded and recognizable. Does that make sense?

    Like Icon 0 DislikeIcon 0
  • October 23, 2013 6:55 AM
    avatar zoomphoto
    Project Holder
    #4, #5.. not the colours we asked for... please take a look, we're looking to Orange, Grey, White and black.

    Also these do not look anything like the example I left.. that is the direction I want to go.

    Like Icon 0 DislikeIcon 0