New UD Logo

Ultra Diamonds

Contest Holder NEWUDlogo ?

Last Logged in : 5519days6hrs ago

Concepts Submitted

203

Guaranteed Prize
350
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: New UD Logo
Industry: Jewelry Logo
Contest Launched: Dec 28, 2010
Selected: 1 winning design from 203 concepts
Winning Design by: deeyhanaa
Close Date: Jan 08, 2011


New UD Logo - Jewelry

Awarded as a winner
Project Report    

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Creative Brief

New UD Logo

Ultra Diamonds

What Diamonds Should Cost

Yes

5th largest fine jewelry retailer in US. Differentiated from competition based on fashionable, unique, quality product priced to fit within everyone's budget. Fine jewelry for the masses - no chandliers, marble, stuffy sales people and expensive ad campaigns. Prices range from $69 - $5,000. Always something new arriving. More about the women who self purchases versus "he got it at Jareds", or "every kiss begins with K" . It is about fine jewelry for the modern women/couple. It is about taking the mystery out of "what diamonds should cost" and clearly showing price points and compare at values. It is authentic and modern.

Jewelry

Abstract Mark
Abstract Mark


Unique/Creative
Sophisticated
Modern
Feminine

not sure

the initials of the company "UD" turned into a fashion icon like Coco Channel's interlocking "CC" or the Louis Vitton "LV" or the coach "c"

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