New UD Logo
Ultra Diamonds
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Contest Holder
NEWUDlogo
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Last Logged in : 5519days6hrs ago |
Concepts Submitted
203 |
Guaranteed Prize
350 |
Winner(s) | A Logo, Monogram, or Icon |
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Live Project
Deciding
Project Finalized
Creative Brief
New UD Logo
Ultra Diamonds
What Diamonds Should Cost
Yes
5th largest fine jewelry retailer in US. Differentiated from competition based on fashionable, unique, quality product priced to fit within everyone's budget. Fine jewelry for the masses - no chandliers, marble, stuffy sales people and expensive ad campaigns. Prices range from $69 - $5,000. Always something new arriving. More about the women who self purchases versus "he got it at Jareds", or "every kiss begins with K" . It is about fine jewelry for the modern women/couple. It is about taking the mystery out of "what diamonds should cost" and clearly showing price points and compare at values. It is authentic and modern.
Jewelry
Abstract Mark
Unique/Creative
Sophisticated
Modern
Feminine
not sure
the initials of the company "UD" turned into a fashion icon like Coco Channel's interlocking "CC" or the Louis Vitton "LV" or the coach "c"













