SALES / SUPPORT : +1-877-525-5646   |  
Logo


Product Label Design 3

Block-Aid

Contest Holder pfexpress2 ?

Last Logged in : 3211days16hrs ago

 		Concepts Submitted

37

 Guaranteed Prize
225
 Winner(s)

1

Other veildAll design entries can be viewed by other designers. Expedite Expedite Contest
tick_gray

Live Project

tick_gray

Deciding

tick_blue

Project Finalized

Project: Product Label Design 3
Industry: Automotive Logo
Contest Launched: Oct 25, 2012
Selected: 1 winning design from 37 concepts
Winning Design by: antzdesign
Close Date: Nov 02, 2012

Product Label Design 3 - Automotive

Concept #26

Awarded as a winner
Project Report    
Sort by:

CoreG3

#23

antzdesign

#17

g24may

#29

g24may

#28

CoreG3

#12

antzdesign

#9

antzdesign

#32

antzdesign

#26

CoreG3

#24

Creative Brief

Product Label Design 3

Block-Aid

We are looking for a design concept that will allow us to market an engine / motor treatment to be in competition with Sea Foam Motor Treatment and STP Motor Treatment. Sea Foam is the leader and STP is 2nd in the category. We are going to request 3 or 4 different designs using different product names here on Logo Guru. This particular design is based on using the name "Block-Aid" Engine Treatment by FVP. This ideal would be to incorporate and engine block type image to make sure people understand this reference to block in Block-Aid, or literally aiding the engine to remove blockages like carbon deposits. Aiding it to get better mileage. etc. Our product does the following: Motor Treatment for Gas and Diesel Engines Cars Boats Bikes Trucks Main Benefits Are: Instantly Cleans Power-Robbing Carbon Deposits, Gums & Varnish Cures Rough Idle, Hesitation & Pinging Fuel Stabilizer - Removes Moisture from Fuel & Oil Helps: Clean Fuel Injectors Clean Intake Valves Stabilize Fuel & Oil Remove Moisture From Gas Increase Lubricity Lower Emmissions Protect Against Viscosity Buildup Upper Cylinder Lube Fight Fuel-Line Freeze Prevent Oxidative Degradation Required message at bottom of bottle front: Contains No Alcohol Use in Gas, Ethanol, (E10 & E15), Diesel, Biodiesel. Oil Use in Injector Cleaning Machines DANGER: HARMFUL OR FATAL IF SWALLOWED Read Warnings on back label 1PT (16 Oz) 473 mL

Automotive

Target audience is me age 25 to 65 who love to take care of their cars. A bottle of this product will likely retail for around $8.00. This product needs to look very credible and reliable.

We need to have a lable designed to rap around a 16 oz metalic bottle. The bottles will be identicle in size and shape to the competitors that we will be selling against. These are Sea Foam Motor Treatment and STP Motor Treatment. The bottle is approximately 7.75" tall the diameter is 2.5". The top of the bottle is tapered. The printable area is layed flat is 7.75" wide by 6.5" tall. The bottle background comes in white, however the background in the printable area can be any color. The twist off lid can be in any color to compliment your design. Due to the curvature of the bottle the "front" of the bottle area needs to be constrained to 2.75". if you go wider than that you can see all of it from the front. There need to be gutters of .25" on each side of this. So the remining area is the back and will contain the instructions etc. For these comps you can use "greeked" text for the back area. We are mostly interested in using these comps for front facing shelf comparison for focus group research

Related Contests


Livery for 911 Porsche Cup Car
Livery for 911 Porsche Cup Car
$250
Prize Money
32
Concepts
Truck signage for gas delivery serv ...
Truck signage for gas delivery service
$150
Prize Money
27
Concepts
t-shirt for a union local parade
t-shirt for a union local parade
$150
Prize Money
30
Concepts
Billboard for two car dealerships
Billboard for two car dealerships
$250
Prize Money
35
Concepts

Check out

Discussion

Comments

  • October 30, 2012 7:55 PM
    antzdesign antzdesign
     
    please veiled the contest again.

    Like Icon 0   DislikeIcon 0
  • October 30, 2012 7:33 PM
    pfexpress2 pfexpress2
      Project Holder
    Designs #13 and #14 are getting close. The only thing I do not like is the Block-Aid type or look. This needs to be much more stand-out, bold, interesting or fun.

    Like Icon 0   DislikeIcon 0
  • October 30, 2012 10:57 AM
    SiteAdmin SiteAdmin
     
    Attention Project Holder: Please be informed that your project is a unveiled project and designers can view other drafts. Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project. Thanks, MB/LDG/LS Team.

    Like Icon 0   DislikeIcon 0
  • October 30, 2012 8:52 AM
    pfexpress2 pfexpress2
      Project Holder
    BTW Love how #12 shows the comp on the bottle very helpful. I would suggest that any winning design will show it this way as well as the flat of the lable so we can see the entire layout.

    Like Icon 0   DislikeIcon 0
  • October 30, 2012 8:51 AM
    pfexpress2 pfexpress2
      Project Holder
    #8 needs that flag or checked background. Change the dark type to something brighter. Make Block-Aid more fund. Maybe on these designs the By FVP bank should be the Footer on the bottles not complete with the product name. This would apply to the Miracle Boost version and Block-Aid version . Not the FVP motor treatment version in Project #1.

    Like Icon 0   DislikeIcon 0
  • October 30, 2012 8:48 AM
    pfexpress2 pfexpress2
      Project Holder
    On #12 I would suggest using an ingine graphic vs the pistons. I like this name of Block Aid first and larger and we could reduce the by FVP size to about half. I'm wanting to promote the Block-Aid idea much more than FVP. (Think of FVP as more of J & J or P & J on the produc lable but a more minor role. Color and typography look good. Try to come up with a more exciting typography for the Block-Aid. Make it more fun, blowing out the carbon, exploding, etc. Same type of comments for # 11

    Like Icon 0   DislikeIcon 0
  • October 29, 2012 8:30 AM
    pfexpress2 pfexpress2
      Project Holder
    Please have a little more fun with this design. Block-Aid is supposed to convey the idea of this being a "first-aid" type product for your engine block. Maybe a super-hero type approach?

    Like Icon 0   DislikeIcon 0
  • October 27, 2012 7:40 AM
    pfexpress2 pfexpress2
      Project Holder
    Hello, The idea behind the Block-Aid name was to reference an Engine Block. I believe that in order for this name to make sense. There needs to be a 3D time perspective image of an engine on the front of the label. It needs to emphasize that this is a Block - Aid or and Aid to your Engine Block.

    Like Icon 0   DislikeIcon 0
  • October 26, 2012 10:59 AM
    SiteAdmin SiteAdmin
     
    Designers, Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”. Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's. Thanks! MB/LDG/LS Team

    Like Icon 0   DislikeIcon 0