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Twinsurance. Business Logo
Twinsurance
|
Contest Holder
kge102474
?
Last Logged in : 4618days3hrs ago |
Concepts Submitted
165 |
Guaranteed Prize
300
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
Featured Contest
|
Live Project
Deciding
Project Finalized
Project: Twinsurance. Business Logo
Industry:
Financial Services Logo
Contest Launched:
Feb 22, 2012
Selected:
1
winning design from 165 concepts
Winning Design by:
flovey
Close Date:
Mar 02, 2012
Creative Brief
Twinsurance. Business Logo
Twinsurance
Help out us with this please!
Yes
Twinsurance is the chosen brand by Chris Edwards and Kelly Edwards (identical twin brothers in their mid-30s), two Nationwide Insurance agents located in Raleigh, NC.
KEY: We would like to leverage our God-given "marketing tool"...the fact we are TWINS (and fairly nice-looking guys..ha). The Twinsurance brand has been selected in order to SIGNIFICANTLY differentiate our agency from other "traditional" standard insurance and financial service agencies/brands. **This point of differentiation can't be stressed enough!
A little about the "look and feel" of the Principals and their Agency: (please consider this in design of the Twinsurance brand)
THE TWINS:
-Twin Brothers w/MBAs
-Mid-30s's, energetic
-Fashionable: Their typical attire is button down, jeans, and sport coat style.
-Outgoing and popular in local community
-Both twins fairly tech-savy
THE AGENCY/OFFICE/WEBSITE (our site in in process):
-The "theme" of the agency/office is: "edgy" or cutting edge, fresh, positive/upbeat, and inspirational mixed with a "Starbucks" type atmosphere.
-Agency focuses (differentiates itself) on providing: Life-success advice, Family Budgeting (Dave Ramsey style, www.daveramsey.com), Financial Services, as well as Insurance.
-Target Market: 25-45 years old
-Will emphasize social media as primary marketing tool (along with more non-traditional mediums)
The LOGO/ICON:
We would like both...a defining LOGO/ICON along with a cool-cutting edge text version of the name "Twinsurance".
Financial Services
Abstract Mark
Illustrative
Web 2.0
Cutting-Edge
Unique/Creative
Modern
Retro
Fun
Youthful
Primary Colors: Blue and Green Accent Color: Orange Blue - Pantone 2925C www.pantone.com/pages/pantone/colorfinder.aspx?c_id=6021 Green - Pantone 376C www.pantone.com/pages/pantone/colorfinder.aspx?c_id=6021 Orange - Pantone Orange 021M www.pantone.com/pages/pantone/colorfinder.aspx?c_id=6021
3
Excited....please keep an open mind...we want to be different than traditional "boring" financial services firms!
**Think: Twins (there's two of us), cutting edge, energy, non-standard, possibly vintage/old school look.
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