Twinsurance. Business Logo

Twinsurance

Help out us with this please!

Yes

Twinsurance is the chosen brand by Chris Edwards and Kelly Edwards (identical twin brothers in their mid-30s), two Nationwide Insurance agents located in Raleigh, NC.
KEY: We would like to leverage our God-given "marketing tool"...the fact we are TWINS (and fairly nice-looking guys..ha). The Twinsurance brand has been selected in order to SIGNIFICANTLY differentiate our agency from other "traditional" standard insurance and financial service agencies/brands. **This point of differentiation can't be stressed enough!

A little about the "look and feel" of the Principals and their Agency: (please consider this in design of the Twinsurance brand)

THE TWINS:
-Twin Brothers w/MBAs
-Mid-30s's, energetic
-Fashionable: Their typical attire is button down, jeans, and sport coat style.
-Outgoing and popular in local community
-Both twins fairly tech-savy

THE AGENCY/OFFICE/WEBSITE (our site in in process):
-The "theme" of the agency/office is: "edgy" or cutting edge, fresh, positive/upbeat, and inspirational mixed with a "Starbucks" type atmosphere.
-Agency focuses (differentiates itself) on providing: Life-success advice, Family Budgeting (Dave Ramsey style, www.daveramsey.com), Financial Services, as well as Insurance.
-Target Market: 25-45 years old
-Will emphasize social media as primary marketing tool (along with more non-traditional mediums)

The LOGO/ICON:
We would like both...a defining LOGO/ICON along with a cool-cutting edge text version of the name "Twinsurance".

Financial Services