Did you know that penguins are (probably) the only birds that have their own global holiday? That’s true. According to The Spruce, 25th April of every year is celebrated as the World Penguin Day where all the fans of penguins come together and hail the adorableness of these flightless (but the most accomplished swimmer) birds.
Since penguins are one of the most beloved birds on the planet, we as a graphic design company, often get a lot of project art briefs where the clients ask us to feature penguins on their business logos or as their brand mascots. For projects where such requests might seem organic and in line with the brand image, following through with the client’s wishes adds a ton of appeal to the whole project.
However, there are times when fulfilling such requests becomes regrettably and potentially damaging to the brand. For businesses and companies with a much mature persona or where the audience perception requires the brand to come off as nothing less than absolutely serious and responsible, using a penguin on the brand logo may not be too assuring to the public.
But for brands that have some space in their brand identity where it allows them to roam a bit more freely, it can be a lot of fun to experiment with penguin imagery and see what you can achieve.
In this article, we have collected for you our favorite logos (in no particular order) where penguins have been featured perfectly and can get your happy feet dancin’ and tappin’.
Now, this is a logo that you won’t see often. A distillery may not often go for a penguin logo but when done right, it can seem beautifully perfect.
Image Source: Behance
Using a penguin with a plain background gives you a lot of playroom to do whatever you want with this template. If you want to be more creative with your penguin drawing, here’s your chance.
Image Source: Behance
Here is a penguin logo on the more serious-ish end of the spectrum. It is a line art logo and looks awesomely sophisticated on the teal background.
Image Source: Behance
This penguin logo will look more attractive with a bit of animation going on. Want to try your hand and see what you can make it do?
Image Source: Behance
An abstract penguin logo that adds a touch of artistry to the illustration. We especially like the shade of yellow used here as it beautifully complements the dark, midnight blue featured alongside it.
Image Source: Behance
One of the business art briefs that often have a penguin on their minds is coffee brands. While we have not been able to figure out the connection, it can’t be denied that coffee bean and penguin silhouette do have a lot in common.
Image Source: Dribbble/elif kameşoğlu
Use this smartly dressed penguin template for a preschool or daycare logo. The beautiful penguin mouth is adorable here and we cannot get enough of his beauty.
Image Source: LogoDesign
When illustrating or drawing penguins, do not shy away from using all the drawing tools available at your disposal. This line art penguin is drawn with an unbroken line and looks handsomely accurate.
Image Source: LogoDesign
Want to make your penguin more adorable? Put on some glasses on him. These orange glasses on him make him perfect for a toyshop logo, preschool logo, stationery logo, graphic design company logo, and even a freelancer logo.
Image Source: LogoDesign
One reason that makes penguins infinitely more follow-able is the fact that they are one of the fewer monogamous animals in the world. Most penguin species mate for life – something we can’t say for some of our exes.
Image Source: LogoDesign
If you are an event planning company, have got something to do with children and happiness, consider using this logo template as your brand image. Penguins and balloons are a perfect match.
Image Source: LogoDesign
A perfect brand that can use penguins to its maximum effect is an ice-cream business. The cold and the sweetness is translated perfectly with the help of an adorable penguin holding an ice-lolly close to its heart.
Image Source: Dribbble/Jenggot Merah
Who wouldn’t love a fast food restaurant logo where you can see a cute and extremely huggable penguin serving up the food?
Image Source: Dribbble/Elmira Gokoryan
A play on the words ‘Penguin in a box’, this brand logo uses a cartoon depiction of penguin to enhance its playful message.
Image Source: Dribbble/Lvasquez
This logo illustration has been aptly dubbed ‘a badass penguin’. Which industry do you think it’ll suit the most? A rock band, perhaps? Or a rapper?
Image Source: Dribbble/Jacek Janiczak
The designer has cleverly inscribed a pencil head onto the body of a penguin to emphasize the brand name. What do you think of the effort?
Image Source: Logopond/vinslëv
For a preschool or an elementary level science lab, we cannot think of a more perfect logo than this.
The bird is protectively carrying the lab equipment and seems quite focused on her work.
Image Source: Logopond/MarkSpunky
What do you think this logo means? We would love to see a business featuring this beauty on their brand.
Image Source: Logopond/julia.dranger
If you think penguins do not suit a serious tech company brand image, think again. This software startup uses a wordmark penguin logo with an illustrated E in the shape of a penguin head.
Image Source: Logopond/hadeboga
You don’t need to feel restricted to symbol-based or combination logos when it comes to featuring penguins. You can use wordmark logos in your brand renditions and pay homage to the bird in a more inventive way.
Image Source: Logopond/kimbreuer
So, what do you say? Like what we have collected for you? Let us know in the comments and tell us which one was your favorite from the list.
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