Biltmore Loan and Jewelry

Contest Holder jtgold7 ?

Last Logged in : 4811days5hrs ago

Concepts Submitted

172

Guaranteed Prize

550

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Biltmore Loan and Jewelry - Upsca ...

Industry: Financial Services Logo

Contest Launched: Feb 08, 2011

Selected: 1 winning design from 172 concepts

Winning Design by: aurelizza

Close Date: Feb 15, 2011

Biltmore Loan and Jewelry - Upscale Collateral Lender - Financial Services

Concept #89

Awarded as a winner

#161

#89

#168

#164

#160

#159

#152

#138

#167

#157

#156

#155

#154

#140

#122

#120

#118

#117

#112

#104

#94

#86

#52

#169

#151

#150

#148

#141

#139

#115

Creative Brief

Project name

Biltmore Loan and Jewelry - Upscale Collateral Lender

Design Text

Biltmore Loan and Jewelry

Tagline

Include this tagline in my logo.

Yes

Describe who/what this design is about

We are an upscale collateral lending operation that buys or provides loans on valuables (expensive jewelry, diamonds, fine watches, autos, art work, antiques, etc.) using those valuables as collateral. Think of a high-end, boutique-style bank that caters to high net worth individuals.

Industry type

Financial Services

What kind of design are you looking for?

Symbolic

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Sophisticated
Corporate
Modern
Industry Oriented
Traditional
Serious
Masculine

What colors would you like?

Black White Gold

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Here are some basic ideas I want to throw out:

*IMAGE

A bank-like structure with columns (similar to the Bank of England or the Greek Parthenon) as the image in our logo. I would like the image to not look cartoonish but rather more refined and elegant, more detailed.

Here are some images to help you understand what I am talking about:

-Structure

http://upload.wikimedia.org/wikipedia/commons/8/89/Parthenon.at.Nashville.Tenenssee.01.jpg

http://www.gold-prices.biz/wp-content/img/2007/07/bank-of-england.jpg

-Columns

http://4.bp.blogspot.com/_U4vYjoEgolY/SdPu_mDAUgI/AAAAAAAAAmQ/n-TSuIHpeYg/s400/ist2_1492640-doric-ionic-corinthian-columns.jpg

http://www.aoc.gov/images/hall_of_columns_2.jpg

*TEXT

For the text, we are looking for a refined, gothic Serif font (Garamond, Georgia, etc.) with the word "BILTMORE" being larger and possibly placed above "LOAN AND JEWELRY" with a line separating the two. It probably would look good if the letters were in all caps.

PLACEMENT

In terms of placement, one idea would be to put the building to the left and have the text to the right. Another option would be to put "BILTMORE" in the fascia of the structure (the triangular part above the columns) and then "LOANS AND JEWELRY" below the image or included in the image. Or even "B L & J" in the triangular part above the columns with the text to the right.

These are just some basic concepts. Please feel free to get creative but also please keep it professional and sophisticated, not too arty.

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Discussion

Comments

February 15, 2011 11:45 AM
jtgold7
Project Holder

The last submissions are amazing (159, etc.) - that is what we are looking for.

0 0
February 10, 2011 10:36 AM
jtgold7
Project Holder

These images are looking great. I LOVE the lions on #55. That is the type of distinguished classy look we are going for. Also, perhaps we could try a design with a watermark looking picture of the structure behind the text, that may look really good.

0 0
February 09, 2011 9:32 PM
jtgold7
Project Holder

Another thing, we would like good/quality sharp images. We don't want it looking too clipart-ish. Black, white and a strong gold color. It needs to look very classy and professional.

0 0
February 09, 2011 9:11 PM
jtgold7
Project Holder

The colors in #27, 29, 31 are what we are looking for. More gold looking than yellow.

0 0
February 09, 2011 4:48 PM
jtgold7
Project Holder

Another idea that I think would look good is a large picture of the structure (somewhat simple like draft #4) looking more transparent, perhaps a light gray, with BILTMORE and then LOAN AND JEWELRY on top of it in black letters. Then maybe some other creative elements you can come up with. Also, the structure should look more bank like.

0 0
February 09, 2011 4:44 PM
jtgold7
Project Holder

Another idea would be to make the structure larger but more transparent and then have the words "BILTMORE LOAN AND JEWELRY" on top of it in a dark gold/black letters.

0 0
February 09, 2011 4:10 PM
jtgold7
Project Holder

Also, instead of a Parthenon looking buildings, something more bank like: http://www.comfortise.co.uk/wp-content/uploads/2010/03/bank-of-england-2.jpg

0 0
February 09, 2011 4:08 PM
jtgold7
Project Holder

After reviewing the design, we like a picture of a structure that is simple, not too busy. Also, we'd like to see some variations on the building to the left with text to the right. We'd like some more creativity, perhaps a larger building with the words inside. Try to think outside of the box a bit.

0 0
February 09, 2011 1:40 PM
jtgold7
Project Holder

The designs look good so far, please feel free to get creative with the structure/text combination. We are not stuck on the placement I discussed in the brief.

0 0
February 09, 2011 11:54 AM
Alexmaxis

OK thanks!

0 0
February 09, 2011 11:51 AM
jtgold7
Project Holder

Also, to specify, we are looking more for a building with columns (see the brief) and would like those columns to look detailed. See the pictures in the brief for more of a description.

0 0
February 09, 2011 10:23 AM
Alexmaxis

No problem but it says in the briefing, if I understand :) Alex

0 0
February 09, 2011 10:14 AM
jtgold7
Project Holder

Please do not put "upscale collateral lender" in the logo. The only text we want is "Biltmore Loan and Jewelry"

0 0
February 08, 2011 3:03 PM
jtgold7
Project Holder

We would also like a business card design for our company based on the logo. Whoever wins the contest, will have the option to design a business card for us as well.

0 0