"LIFE" stands for: Leadership In Family Empowerment. The logo needs to convey engaging with families on their values, charitable ambitions and life passions.
We are a financial planning firm called Financial Architects (www.financialarch.com). website colors could be used or not. This service is a way that we connect with clients about the issues listed above. it is it's own process, therefore we need the logo
not sure, but www.financialarch.com shows our color scheme for our parent company
Dont make it too formal, yet we did not check "casual" because we want to avoid goofy cartoonish look. The service itself identifies with words like: warm, inviting, caring, legacy, giving.