Ghostly Greetings Earthlings!
Are you thinking about how to celebrate your Halloween in 2020? Novel coronavirus surely bummed some great plans. Brands are thinking the same, you know – how to get the party going is on everyone’s mind this year.
Let’s first discover some more deliciously spooky packaging designs, focusing on candy and chocolate bars. Then we can move to some Halloween themed colors, symbols, and inspirations from the food and drink industry.
Image Source: American Licorice
Can’t head out for treats collection this year? That’s no bummer anymore. American Licorice Co collaborated with Spangler Candy, Goetze’s Candy, and Jelly Belly Candy to provide an exciting home experience for kids who love surprises.
This Boo Box has a bunch of themed candies, puzzle games, and a mask for coloring.
Image Source: American Licorice
Who says Halloween has got to be ugly and gross? It can be cute and floral as well.
One of the leading snacking companies, Pladis unveiled new Halloween-inspired packaging for McVitie’s treats: the iconic biscuits and cakes.
Image Source: Marie Claire
The bright colors, decorative skulls, nature-inspired shapes (flowers and birds), vintage banner, and bony typeface give a festive look to this packaging design for Halloween 2020.
Image Source: Better Retailing
Head of marketing for cake in Pladis UK, Claire Hooper shared an insight, “Cakes are perfectly suited to these at-home occasions” that people will be having instead of parties.
Plus, such packaging is great from some Instagram photos because hey, the food and drink industry must leverage the power of social media shares by consumers.
Taking social distancing a step further with candy for oneself only. See’s Candies launched individual packs of assorted candies in different colored and illustrated packaging.
Image Source: See’s Candy
These chocolate balls resemble the famous carved pumpkin heads from Halloween.
The company doesn’t stop here, there are a bunch of other spooky treats on sale on their website.
Image Source: See’s Candy
The beauty of this packaging is that with just solid colors, checkered pattern, and an animal vector, the candy producer has captured the essence of this eerie celebration.
See’s Candies also tapped on the art of storytelling with children’s book style colorful drawings depicting the usual graphic elements of Halloween: witch, black cat, flying broom, tattered house, bats, and full moon.
Image Source: See’s Candy
Hershey’s released its mini delights way before the rise of the dead. From their classic collection of chocolates, the Kisses have been embellished with bat-theme foil and vampire packaging. The chocolate itself oozes with blood-like strawberry filling.
Image Source: Delish
The company also donned their brand Reese’s with a Frankenstein theme by incorporating the look of the outside packaging with the inside product or vice versa but the trick to show creepy chocolate works.
Image Source: Hershey’s
Featuring the product on the packaging is a great way to attract attention of chocolate-lovers because the professional designed graphics of the scrumptious treats is mouthwatering.
Halloween is just a month away and the pandemic hasn’t left our side so it will be interesting to see how brands adapt their graphic designs and marketing strategy to increase their sales. For example, along with Halloween-themed product packaging, Ferrero Rocher is planning a list of activities for consumers for an entire month.
Image Source: PR NewsWire
Now that you’ve savored these spine-chilling packaging inspirations, it’s time to learn the trick to treat your consumers with eye-catching graphics.
Hey look, there’s a warlock on your cereal!
Halloween is about to bang our doors and everyone’s spooking up everything for a horrifying uplift. From consumers to businesses, the spirit of celebrating 31 October with full enthusiasm is underway. While people are sharing eerie treats with each other, I have something in store for you as well, dear designers.
This time, I am deconstructing spooky food and drink packaging designs to reveal the secrets of creating Halloween-inspired graphics for your clients’ products.
By missing the opportunity to leverage special days in the calendar, business can experience a slump in their sales. Thus, you must make sure to create themed designs as well to cater to an audience that loves a change from the usual stuff.
For example, the cup at Starbucks is probably more popular than its desserts and coffees. It is because the brand plays with the graphic designs on the cup. This time, it has introduced a new set of tumblers covered in spider webs, skulls and snakes.
When you are designing a packaging for a product for Halloween, you want to make sure you make something bloodcurdling. Use befitting colors, graphic elements and packaging material to get the right feel. During a season like this, it is more likely that a kid or an adult would pick a product that shares the same holiday spirit.
While you can use a bunch of colors to complement the design, the famous color palette for this month includes six color swatches.
One of the most used colors after orange is purple, which symbolizes mystery and supernatural beings such as modern-day witches and monsters. The color represents power and magic. You can use any shade and tone of purple to paint your graphics in.
The color orange is the most used hue during all things Fall. It usually represents a pumpkin and during Halloween a scary one. It is a contrast from the black and helps to break the monotony of darkness with some liveliness and creativity.
On one hand green is associated with nature, but it is also used as a color to disgust you. Green is added to illustrated alien brain, rotten witch nails, puke in cartoon images, skin color of zombies and monsters like Frankenstein, witches brew etc.
Although black is not a color, it is famously used in different types of businesses in the food and drink industry, such as brewery and candies. In Halloween, black is associated with fear, death and evil, or used for sexiness.
Brown is categorized as a color for autumn. It is included in the warm color palette for the season because the trees turn to shades of orange and brown. It is basically a color that can be used with orange to create an illustration for Halloween packaging.
The color of blood and wounds insinuates danger whenever it used on a piece of design for Halloween. If you use the right shade in your color scheme then red has the power to seriously warn people – beware of it.
When it comes to icons and vectors, you can be as imaginative as you like. Drop in a few skulls and monsters, spread the background with cobwebs and scatter a few tombstones as well. Apart from the pumpkin, here are some symbols you can use in your Halloween designs.
You can use any other icon as well, such as that of slithering snake. In fact, reptiles will work nicely with such a theme because they usually look and feel icky.
Typeface is just as important as a graphic vector or colors in packaging. A font can change the game. For example, if you use everything creepy but your font is Comic Sans, then say good-bye to sales.
When you look at a scary font, you should feel the discomfort. Halloween fonts should be rugged, scratched, sharp and pointy, drippy, and eroded. You can even create customized typeface just for a packaging for uniqueness.
Now, let us look at these packaging designs and see how they have achieved the look.
Image Source: thedieline.com
Image Source: thedieline.com
Image Source: bustle.com
Image Source: people.com
Image Source: somethingjapanese.com
Image Source: Dribbble/Steve Simpson
Image Source: Dribbble/Kendrick Kidd
Image Source: candyindustry.com
Image Source: peepsandcompany.com
Image Source: Insider.com
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